Just One Tip from Your Podcast Performance Coach
Business:Marketing
“Are you aware of the connection of your show name to rape culture?”
That was a question I got in an email a few months ago and it stopped me dead in my tracks.
Now, I’m not going to pretend that my old show name, Just the Tip was innocent. While it was an exact description of the premise of my show -- just the tip you need to improve your podcast -- I knew there was some sexual innuendo in there. It’s a phrase I grew up with and never really considered it too offensive. In fact, I didn’t really think all that much about it at all.
Call me naive, but I didn’t equate it to rape or date rape. Once someone pointed it out, I couldn’t think of it any other way. And, I couldn’t go on calling my show by that name. So, I decided to ditch it.
Changing your show name should not be done lightly. You want to make sure that you are doing it for a good reason. I mean, it’s not like underwear that you change once a week.
Here are some good reasons to change your show name:
If it makes sense for you to change your name, make sure you pick your new one well. You want it to be clear over clever. And, you want to do some research to make sure it’s not going to be taken in a way you don’t (ahem) intend it to be.
Once you’ve landed on an Oh-So-Much-Better name, you will need to do a few things.
Changes on your distribution network can take 24 hours, so check back in that everything has taken hold.
That’s it! Changing your name is easy, but you want to get it right.
And, be careful about blaming the name for bigger issues. Just changing the name may not be enough to save a poorly performing podcast. That might require a bit more work and an actual pivot. This is what we cover in my Podcast Tuneup. If you think you might need a name change or a show tune-up, let’s chat. Grab a free 15-minute coaching call and I’ll tell you what I think.
210 3 Ways to Give Your Podcast a Refresh (without Pivoting)
209 How to Improve Your Podcast Interview Skills with 'Expander Questions'
208 How the Interview Podcast Model Could be Hurting You
207 Uploaded a Podcast Episode With a Mistake? Here's What to Do
206 Is a Podcast Award Nomination a Sign of Success?
205 Podcast Script Tips: How to Improve Your Delivery and Performance
204 Bored with Podcasting? Here's How to Tell if It's Time to Quit Your Podcast
203 Google Podcasts is Dead. Here's What Podcasters Need to Do to Get on YouTube Music Now
202 What's the Most Powerful Way to Start a Podcast Interview?
201 5 Ways to Pivot Your Podcast for a Better Return on Your Investment
200 What Are Successful Podcasters Doing to Win at Podcasting
199 Unlocking Podcast ROI: The Power of Dynamic Ads
198 Is Your Podcast Making Listeners Cringe? Learn to Banish Mouth Noise Now!
197 How to Tap Into the Power of Storytelling in Your Podcast
196 How to Benefit the Most from Podcast Guest Exchanges
195 Your Podcast's Critical First Impression (and How to Nail It)
194 5 Mistakes Podcasters Make with Their Microphone (and How to Fix Them)
193 5 Content Hacks So You Never Run Out of Podcast Episode Topics
192 How to Make Your Content More Relatable for Your Listener with One Simple Phrase
191 Top 5 Productivity Tips You Should be Doing Right Now with Your Podcast
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