During this conversation, Jay Sethi, CMO of Diageo Beer Co at Diageo paints a picture of multicultural neighborhoods sharing the foods and flavors they love thus expanding one another’s tastes and perspectives.
Jay backs up this idyllic vision with a unique approach to following immigration data to predict consumer trends. He speaks to serving “the total American consumer” with authenticity and empathy. Using the example of Diageo’s acquisition of Lone River Ranch Water he discusses shaping the future of your category in a way that reflects culture in the best possible way. Heritage, he says, helps brands secure and sustain a place in the hearts and minds of their customers.
When you take the time to expose yourself to the full spectrum of American communities - whether you are a marketer, business dev leader, agency exec, or in any other role - you develop a deeper understanding of America’s amazing diversity (in the most literal sense of that word). This understanding will shape your product development, your marketing messages, and your corporate roadmap in meaningful ways that drive growth and customer loyalty.
Looking to the future, he sees the emerging buying power of Gen Z as the force to follow in determining the next steps for your brand strategy.
The Takeaways:
Subscribe to BRAVE COMMERCE on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
Follow our hosts on Twitter: @RachelTipograph @PezMeister1
And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.
Hosted on Acast. See acast.com/privacy for more information.
Shifting into the Era of Intelligent Commerce from BRAVE COMMERCE Live
Sean Adams of Utz Expanding on Beloved Snack Food Brands
Dan O’Leary of J.M. Smucker on Shaping a Career out of Left Hand Turns
Ben Goodwin of OLIPOP on Balancing Flavor and Health in the Beverage Industry
Luke Kigel of Kimberly-Clark on Consumer-Centricity in the CPG Industry
Nathalie Gerschtein of L’Oréal on Glowing Forward with Leadership and Empathy
Ajay Sharma of Bayer on Strategies for Mastering the Digital Marketplace
Mir Zaman of Spectrum Brands on Lessons in Leadership
Celebrating Bravery and Brilliance in Women's Leadership
Flashback: Gabrielle Wesley of Mars Wrigley on Candy, Culture, and Commitment in Marketing
Tyson Foods’ Wendy Jean Bennett on Pioneering Retail Innovation
Eric Tarnowski of Kenvue on Navigating Change in Connected Commerce
Sarah Travis of Roundel on Revolutionizing Retail Media and Inclusive Leadership
Sanofi’s Bas van Kesteren Prescribes a Healthy Dose of eCommerce
Chobani’s CMO Thomas Ranese on Running a CPG Brand with a Tech Mindset
Analyst Andrew Lipsman Explores Retail Media in Light of Cookie Deprecation
Ari Labell of The Hain Celestial Group on Navigating the World of 'Better for You' Brands
AMOREPACIFIC’s Julien Bouzitat on Riding the Waves of Change in Beauty Marketing
Flashback: Esi Eggleston Bracey of Unilever on approaching business from a human-centric perspective
Flashback: Kate Crowley and Luke Sebire of LEGO on customer loyalty, media mix marketing, and upward funnel opportunities
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth