The Unofficial Shopify Podcast: Entrepreneur Tales
Business:Entrepreneurship
Johnny Hickey, former New York firefighter turned digital marketer, tells us what he's learned jumping into ecommerce in 2018 and learning on the job.
He gives us the lowdown on the essentials – focus on user experience and keep your email marketing game strong. He's candid about the ad game too, comparing the heavyweights: Google and Facebook Ads. His advice? Sometimes you need a pro to take a swing at those Facebook Ads.
The real deal with Johnny is his approach to learning and adapting. He's all about experimenting and not being afraid to call in the cavalry when things get too technical. For those grappling with Pinterest Ads, TikTok Ads, and the ever-elusive SEO, Johnny's experiences are like finding a lighthouse in a storm.
Chapter Timestamps(00:00) Transitioning From Firefighter to E-Commerce Entrepreneur
(09:32) Launching a Mask Business in 2020
(19:45) Marketing Strategies and Trade Show Success
(26:41) Maximizing Revenue With Email and Facebook
(40:11) Frustrations With Google, Pinterest, and TikTok
(47:42) Advice and Influence on Shopify Site
Chatbots Aren't Dead: How AI Is Selling Backpacks
Streamlining SEO on Shopify
Quiz Funnel Strategies
Cashflow Tips from an Ecom CFO
From Code to Craft: Rustic & Main's Rise
How Chubbies Built a Menswear Movement
eCommerceFuel Live 2024
Insights for European eCommerce Success
Troop's Mushroom Supplement Success
Let's Sell Some Trucker Hats
Shopify Themes: Selection & Insider Tips
Sharma's Success Secrets
Shopify Editions Winter '24
Google Ads Strategies for Shopify
From Festival Romance to $5M Fashion Brand
Creating Ads that Connect in the Attention Economy
Optimizing Shopify Themes: Redesign or Just Refine?
Post-Holiday Profit Strategies
Scaling Skincare: Bushbalm's Rise
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