With the end of the year approaching, now is a perfect time to reflect on how brands connect with consumers. On this episode of the Brave Commerce podcast, Olga Osminkina-Jones, SVP of Global Category Growth Officer at Reckitt, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of value creation.
In this enlightening and emotional session, Olga speaks on the challenges and triumphs of reaching audiences of personal industries like Intimate Wellness. She mentions how stigma and shame keep consumers from the Intimate Wellness category. Through her marvelous journey of self acceptance, Olga is now working hard to de-stigmatize the Intimate Wellness Category.
Olga believes the most important skill for modern-day CPG brands is understanding their consumers. She discusses how brands should not only serve consumers, but also try to change their lives. She hopes that as eCommerce evolves, more and more people will embrace the Intimate Wellness category.
Join Suzy’s Founder & CEO Matt Britton and MikMak’s Founder & CEO Rachel Tipograph for a conversation about shopping trends immediately after two of the biggest shopping days of the year: Black Friday and Cyber Monday. Tune in to learn how consumers shopped this holiday season, what they bought and where they saved, and how brands can incorporate these insights into their 2023 planning.
REGISTER HERE
Hosted on Acast. See acast.com/privacy for more information.
Shifting into the Era of Intelligent Commerce from BRAVE COMMERCE Live
Sean Adams of Utz Expanding on Beloved Snack Food Brands
Dan O’Leary of J.M. Smucker on Shaping a Career out of Left Hand Turns
Ben Goodwin of OLIPOP on Balancing Flavor and Health in the Beverage Industry
Luke Kigel of Kimberly-Clark on Consumer-Centricity in the CPG Industry
Nathalie Gerschtein of L’Oréal on Glowing Forward with Leadership and Empathy
Ajay Sharma of Bayer on Strategies for Mastering the Digital Marketplace
Mir Zaman of Spectrum Brands on Lessons in Leadership
Celebrating Bravery and Brilliance in Women's Leadership
Flashback: Gabrielle Wesley of Mars Wrigley on Candy, Culture, and Commitment in Marketing
Tyson Foods’ Wendy Jean Bennett on Pioneering Retail Innovation
Eric Tarnowski of Kenvue on Navigating Change in Connected Commerce
Sarah Travis of Roundel on Revolutionizing Retail Media and Inclusive Leadership
Sanofi’s Bas van Kesteren Prescribes a Healthy Dose of eCommerce
Chobani’s CMO Thomas Ranese on Running a CPG Brand with a Tech Mindset
Analyst Andrew Lipsman Explores Retail Media in Light of Cookie Deprecation
Ari Labell of The Hain Celestial Group on Navigating the World of 'Better for You' Brands
AMOREPACIFIC’s Julien Bouzitat on Riding the Waves of Change in Beauty Marketing
Flashback: Esi Eggleston Bracey of Unilever on approaching business from a human-centric perspective
Flashback: Kate Crowley and Luke Sebire of LEGO on customer loyalty, media mix marketing, and upward funnel opportunities
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth