Lyn Graft is a serial entrepreneur who has founded eight companies. One constant in his career, however, is his passion for entrepreneurs' stories. Lyn has filmed over 500 entrepreneurs for television and video, including Michael Dell, Drew Houston, and Tony Robbins. Recently, he released a book titled Start with Story: The Entrepreneur's Guide to Using Story to Grow Your Business. In episode 42 of The Power of Bold, Lyn spoke with Adam about storytelling and how entrepreneurs can become better storytellers.
The conversation begins with Lyn sharing his personal story of how he became interested in sharing entrepreneurs' stories (3:16 - 11:11), including his experience filming three billionaire entrepreneurs in Texas (11:12 - 15:18). Lyn then discusses why he calls a good story the "Swiss Army knife of entrepreneurship," (15:19 - 18:38) and why humans are wired to hear stories (18:39 - 21:22).
From there, the conversation turns to Start with Story, including Lyn's thesis that storytelling equals experience plus business meaning (21:23 - 26:11) and the most important part of any story (26:12 - 28:33). Lyn then provides a case study of how a story can be formed to grab attention in a "boring" industry (28:34 - 32:44), why emotion is so critical to any story (32:45 - 36:00) and things to think about when crafting the challenge, change, and outcome aspects of your story (36:01 - 39:52). The conversation concludes with Lyn speaking about the delivery of your story (39:53 - 44:26), an underrated entrepreneur who is a fabulous storyteller (44:27 - 45:59), Lyn's contact information (46:00 - 46:55), and Adam's key takeaway from Start with Story (46:56 - 48:16).
For show notes and a transcript of our interview with Lyn Graft, visit www.thepowerofbold.com.
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Alan Manly, The Unlikely Entrepreneur
Marc Trestman on Football, the NFL, and Risk-Taking
Episode 41: Lessons From Influence: The Psychology of Persuasion
Episode 40: Ryan Berman on Pursuing Courageous Change
Episode 39: Fei Wu on Sharing Creators' Stories
Episode 38: Becky Sheetz on Conquering the Business Battlefield
Episode 37: Steve Glaveski on Becoming an Entrepreneur
Episode 36: Year-End Recap
Episode 35: Nick Morgan on Mastering Digital Communication
Episode 34: Adam Kreek, Olympic Gold Medalist and Adventurer
Episode 33: Kevin Eastman, Former NBA Assistant Coach
Episode 32: Ryder Carroll, Creator of the Bullet Journal
Episode 31: The Art of Cold Emailing
Episode 30: Former Navy SEAL Brandon Webb on Mastering Fear
Episode 29: Tim Alison, Founder of Screw The Naysayers Productions
Episode 28: Daron K. Roberts, Harvard Law Grad and Former NFL Coach
Episode 27: Storytelling Skills With Murray Nossel
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