We are all looking to become more persuasive and influential in our lives. But did you know that there's a way that we can leverage human nature to accomplish these goals? In episode 41 of The Power of Bold, Adam takes a break from guest interviews and shares his favorite insights from Robert Cialdini's classic book Influence: The Psychology of Persuasion. Cialdini's book has sold millions of copies and is already being called a modern classic. Anyone can apply Cialdini's lessons in their day-to-day lives, regardless of their age, career experience, or career objectives.
The episode begins with Adam sharing news about a new course he has created (including a special gift for listeners) (01:55 - 03:21). From there, Adam discusses the staying power of Influence (03:22 - 05:38) and why anyone can learn from Cialdini's masterpiece (05:39 - 06:50). Adam then dives into why humans are so vulnerable to Cialdini's so-called "weapons of influence" (06:51 - 10:21). The discussion then turns to some of Adam's favorite weapons of influence. The first one is reciprocity, with Adam explaining its power (10:22 - 15:20) and ways that we can say no when someone is using reciprocity against us (15:21 - 16:57). Adam follows the same approach with two more fascinating weapons of influence: commitment and consistency (16:58 - 24:22) and authority (24:23 - 31:23). The episode concludes with Adam's thoughts on how we can leverage some of these weapons of influence in our professional careers (31:24 - 33:34).
For show notes and a transcript of this episode, please click here.
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Alan Manly, The Unlikely Entrepreneur
Marc Trestman on Football, the NFL, and Risk-Taking
Lyn Graft on Entrepreneurial Storytelling
Episode 40: Ryan Berman on Pursuing Courageous Change
Episode 39: Fei Wu on Sharing Creators' Stories
Episode 38: Becky Sheetz on Conquering the Business Battlefield
Episode 37: Steve Glaveski on Becoming an Entrepreneur
Episode 36: Year-End Recap
Episode 35: Nick Morgan on Mastering Digital Communication
Episode 34: Adam Kreek, Olympic Gold Medalist and Adventurer
Episode 33: Kevin Eastman, Former NBA Assistant Coach
Episode 32: Ryder Carroll, Creator of the Bullet Journal
Episode 31: The Art of Cold Emailing
Episode 30: Former Navy SEAL Brandon Webb on Mastering Fear
Episode 29: Tim Alison, Founder of Screw The Naysayers Productions
Episode 28: Daron K. Roberts, Harvard Law Grad and Former NFL Coach
Episode 27: Storytelling Skills With Murray Nossel
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