Back from summer vacation, Teaming Up is returning with a debate of sorts. It’s the battle of media relations vs. content marketing.
We brought in one of our favorite independent practitioners, Jill Vaughan of JLV Communications, to pair up with Josh Dare to discuss these dueling tactics for our 20th episode.
Over the course of their conversation, Josh and Jill talk about the pros and cons of each tactic. Spoiler alert, there isn’t a clear winner in this conversation, because as the two will go on to point out, there is a time of place for each tactic – and a combination of the two tactics. As you tune in, you can hear Jill share about her early media relations days pitching our very own Sean Ryan, and how she hosted a press conference at the Richmond International Airport to celebrate a very BIG dollar figure. Josh will also share some of his media relations anxieties and will sprinkle in a little paid perspective into the conversation. Other topics in this episode include:
Can you pick us a side?
Relevant Links
Episode 26: What is PR? With the Hodges Interns
Episode 25: Igniting Innovation with Kelly O'Keefe
Episode 24: Uncovering Stories in Our Back Yard with Ron Carey
Episode 23: Peaks and Valleys of 2023
Episode 22: Creative Communications with Christine Coffey
Episode 21: Building a Brand with Briana Williams from LipLoveLine
Episode 19: Inclusive Campaigns with Tameka Jefferson from Richmond Region Tourism
Episode 18: Influencer Marketing with Liz Thomson from I Heart Vegetables
Episode 17: Research with Erin Bishop from Brand Federation
Episode 16: Women in the Workplace with Lindsay & Julia
Episode 15: Shiny Objects with Paulyn & Michaela
Episode 14: Public Speaking with Casey and Andrew
Tools for Research & Insights
Episode 13: Research with Greg and Paulyn
Episode 12: Crisis Communications and Social Media with Josh and Amanda
Take a Break
Episode 11: Diversity, Equity and Inclusion with Hannah and Cameron
Episode 10: Media Relations Myths with Josh & Sean
Episode 9: Internships with Casey & Aidan
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast