Teaming Up is putting two former Hodges interns in the hot seat, talking about a totally new topic for the podcast: brand.
We asked Briana Williams, CEO of LipLoveLine, to join Casey for Episode 21, where the two discussed building a brand and the process and considerations that go into that.
Williams discusses her brand story and her business evolution – from winning a competition on VCU’s campus just before the COVID-19 pandemic, to working with students in the Brandcenter to go through various exercises to find her voice, tone and brand story. She discusses her journey to date and talks about what it means to build a brand and be an entrepreneur in an industry that is saturated.
Other topics in the episode include:
We hope you enjoy the episode!
Relevant LinksEpisode 26: What is PR? With the Hodges Interns
Episode 25: Igniting Innovation with Kelly O'Keefe
Episode 24: Uncovering Stories in Our Back Yard with Ron Carey
Episode 23: Peaks and Valleys of 2023
Episode 22: Creative Communications with Christine Coffey
Episode 20: Media Relations vs. Content Marketing with Jill Vaughan, APR from JLV Communications
Episode 19: Inclusive Campaigns with Tameka Jefferson from Richmond Region Tourism
Episode 18: Influencer Marketing with Liz Thomson from I Heart Vegetables
Episode 17: Research with Erin Bishop from Brand Federation
Episode 16: Women in the Workplace with Lindsay & Julia
Episode 15: Shiny Objects with Paulyn & Michaela
Episode 14: Public Speaking with Casey and Andrew
Tools for Research & Insights
Episode 13: Research with Greg and Paulyn
Episode 12: Crisis Communications and Social Media with Josh and Amanda
Take a Break
Episode 11: Diversity, Equity and Inclusion with Hannah and Cameron
Episode 10: Media Relations Myths with Josh & Sean
Episode 9: Internships with Casey & Aidan
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