Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Welcome to Web3!
I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related.
In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the .com startups in the tech bubble. However, wanting to learn about them knowing that Joe Pulizzi, the founder of Content Marketing World and Godfather of content marketing, is so invested in educating others around them, and after hearing Jeremiah Owyang's keynote speech, I now see things in a new light, and I think it is important enough that you do to.
No, I am not investing in any NFTs, but I do see how brands (and content creators) can and will be leveraging Web3 technologies in the not-so-distant future.
So, I am by no means an expert, and am very much a newbie, but I want to begin by sharing with you what I have learned and my perspective on this to help you all better understand the space.
I am still very much in the R&D phase of learning about this latest trend, but if this is something you want me to talk more about on my podcast, please let me know!
Key Highlights
[03:50] Democratization of Content
[05:56] What is Web 3.0?
[06:09] The Sharing Economy
[07:10] What is Blockchain
[08:20] Where Blockchain Started to be Implemented
[10:08] Sharing of Digital Ownership
[14:14] Why Would I Want Creators to Invest in Their Communities?
[18:12] Utilitarian Example of Monetizing Personal Brand
[22:23] What to Do Now?
[28:50] What is NFT?
Notable Quotes
The Art of Customer-Centric Marketing: Learning from Expert Debbie Levitt
11 Essential Takeaways from the Content Entrepreneur Expo
Unlocking the Power of Creator Partnerships: Interview with Impact CEO David Yovanno
Staying Ahead in Digital Marketing: When and How to Pivot Your Approach
Marketing Automation Simplified: How to Level Up Your Digital Business
The Digital Marketing Connection Between Content Creators, Entrepreneurs, and Small Businesses
Sweet Success: A French Macaron Maker's Rise to SEO Mastery
Unveiling My AI Toolkit: 11 Must-Have Marketing Tools
Maximize Your Content Output: Social Media Scaling Tips from Expert Andrew Jenkins
If I Were Your Fractional CMO: Where to Invest in Digital Marketing for 2024 Success
From Selfies to Sales: Growing Your Brand with UGC featuring Kathryn McCauley
11 Takeaways about AI and Podcasting from Podfest
Turning Invisible Browsers into Leads: Digital Marketing Secrets with Roy Harmon
How My Business Did in 2023 and What You Can Learn from It
Influencer Legal Guide: Protect Your Brand & Master FTC Rules with The Influencer Attorney Bobby Robinson
Revolutionizing Your Marketing Strategy: Embracing AI with a Human Touch for the New Year
The Secret to Brand Love: How to Create Emotional Bonds with Your Customers with Dr. Aaron Ahuvia
Did the Google Helpful Content Update Help You?
Revolutionizing Ecommerce Marketing with AI and SEO Strategies: A Chat with Katrina McKinnon
100-Year Old Digital Marketing Advice
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