How ’cosplay’ became big business

Cosplay is the ultimate form of fancy dress – with fans of graphic novels and video games doing everything they can to emulate their favourite fictional characters. And it's a big money-spinner globally.

We find out why the hobby has grown so much over the past two decades – and meet those who’ve turned their passion for cosplay into a career.

If you would like to get in touch with the show, please email: businessdaily@bbc.co.uk

Presented and produced by Will Chalk

(Picture: Cosplayers pose as Star Wars characters during New York Comic Con 2024, in New York City. Credit: Getty Images)