He did this the hard way – grew up playing guitar in a band, skipped college, became an accountant by testing into the profession and, after he got into the corporate world, made a lateral move into marketing. He is Andy Mooney, the CEO of Fender Musical Instruments Corporation.
Mooney and Fender are trying to change the way we look at musical instruments, and the process of buying one and learning to play. It all made sense after he told me his role in the Disney Princess concept becoming a global marketing phenomenon.
Also: The game has changed. It used to be, a movie was valuable if it had a big showing at the box office, though there was the occasional film that did big rental business but didn’t do much in theaters. For more on that, see the entire careers of Mary Kate and Ashley Olsen after Full House. And then for TV, much of the same: A show is big if it gets people to watch commercials or buy cable.
147 - New Life for Fortt Knox on LinkedIn and YouTube. See You There!
146 - AWS CEO Andy Jassy on JEDI, the Cloud's Future and More
145 - Trump and Apple’s CEO Talk Business in Texas
144 - A Fresh Look at Design: Melanie Perkins, co-founder and CEO of Canva
143 - Microsoft JEDI: The Empire Strikes Back; with Morgan Brennan
142 - Mr. Zuckerberg Goes to Washington: with John Stanton and Farhad Manjoo
141 - Tech's Free Speech Challenge
140 - Savings and Startups: Credit Carma CEO Ken Lin; Snowflake CEO Frank Slootman
139 - Microsoft's Dual-Screen Surface: Winner? With Patrick Moorhead
138 - When to Fire a Founder, with Walter Isaacson and Steven Levy
137 - Employees or Contractors? Gig Economy’s Labor Crisis
136 - Apple's iPhone 11 and More: Boom or Bust?
135 - Can Tech Save the NFL? Plus, Rapper Jim Jones on His New Pot Venture
134 - Segment CEO Peter Reinhardt; Plus, Marvel’s Spider-Man Divorce and Streaming Wars
133 - Goodbye IPO, Hello Direct Listing?
132 - The WeWork IPO: Why the Controversy?
131 - Apple Card: How the Cash and Features Stack Up
130 - Monopoly: Are Apple, Google, Facebook & Amazon Fair Game?
129 - Facebook’s $5 billion speeding ticket, with NYT's Farhad Manjoo
128 - Putting a Dollar Value on Personal Data, with CNBC's Josh Lipton
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