The Art of Longevity Season 12, Episode 5: Tom Odell

Now well over a decade in the music industry, Tom Odell is motoring through a successful second phase as an independent artist. His recent albums have leaned into more introspective, personal material that has resonated so much that he now attracts bigger audiences to bigger shows (an arena tour is forthcoming), and continues to grow a very large base of listeners on the streaming platforms. 

Indeed, he sits comfortably (and ironically) within Spotify’s elite of Top 200 streaming artists. He is in the 0.01% of working artists, the “Billions Club”, a place he never set out to be but nevertheless, belongs. Odell broke free of the major label system (not his choice at the time but transformational as it turned out) three albums ago, to find a whole new level of creative and commercial success. Most of all, with his seventh studio album A Wonderful Life on the horizon, the singer-songwriter has found a renewed sense of purpose. 

His time touring with artists like Billie Eilish and the Lumineers has given him a first-hand glimpse of the very top tier of success in a changed industry, a secret sauce that may well rub off on him more as a result of those experiences. Odell is a hopeful soul. In a world of quantity over quality, 100,000 songs a day and AI about to increase that number ad infinitum, he has a strong idea about where a solution may lie to all the madness. “I really have faith in the listener. I believe people will find the good stuff. And when I look at what’s big right now, most of the time I go, ‘Yeah, that’s really good, that’s why it's big”. 

As A Wonderful Life gets closer to release, Odell isn’t looking to chase the numbers, or meet any industry expectations. He’s following the music. “I didn’t get into this to be big,” he says. “I got into it because I love it. And I still do.” His Spotify biog says it all. No flowery press copy, no AI generated summary, no self-penned promo, just 33 million monthly listeners and a simple keyboard smile emoji. 

One wonders how far he will go. 

Season 12 of The Art of Longevity is Powered by Bang & Olufsen. Long copy can be found on www.songsommelier.com.

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