Estate of Mind — The Art of Selling Luxury Real Estate
Business:Marketing
How Andrew Attracts Luxury Home Buyers in the Niagara-on-the-Lake Area:
With Niagara-on-the-Lake being recognized as one of prettiest towns in the world, the demand for available inventory is always high. To attract the right buyer, Andrew explains that he wins his listing presentations by tapping into his existing network and database. In fact, 85% of his business comes from agent-to-agent referrals. Additionally, he also partners with over one hundred luxury real estate listing sites to help get the word out to potential buyers throughout the world, utilizes traditional print marketing to help attract buyers locally, and (of course) takes a very strategic approach to building his social media presence and expanding his reach digitally. For Andrew, the first step though is always targeting his own personal network.
Why It's Important to Have Marketing Resources You Can Depend On:
While Revel Realty Inc. has its own internal marketing team, Andrew points out that it’s crucial for all real estate professionals to have reliable marketing resources at their disposal. Real estate professionals need to focus on lead generation, not building their own graphics and videos to use throughout the advertising process. For Andrew, it’s important to seek out and partner with individuals who align with your own vision, and rely on those individuals to handle the creative details involved with the production process. Each one of Andrew's own social media managers utilize their own expertise and creative vision in a way that compliments the way Andrew wants to market himself. The best advice Andrew can give? If you decide to partner with someone based on their portfolio, don’t micromanage them — rather, let them go to work in creating content for you that has a similar look and feel to what they’ve previously done so well and trust in their process as an expert resource.
Topics Covered and Questions You’ll Uncover During this Episode:
Resources Mentioned Within Episode:
Luxury Branded Residences
The Realities of Working in a Balanced Market
Navigating the Challenges of Operating in a Sellers Market
2023 Luxury Real Estate Market Review
How Lifestyle Shapes Purchase Decisions in Luxury Real Estate
From Challenge to Closing: Strategies for Hard-to-Sell Luxury Homes
Holiday Season in the Real Estate Industry: Insights and Strategies for Success
Digital Advancements in Luxury Real Estate: Past, Present, Future
Creative Ideas for Client Gift-Giving and Appreciation in Luxury Real Estate
The Importance of Networking Outside of Your Market Area for Luxury Real Estate Success
Types of Home Inspections: Key Factors for Success in Luxury Real Estate Transactions
Breaking into the Luxury Home Market: Strategies and Tips for New and Established Agents
The Importance of Luxury Outdoor Space in Today's Luxury Real Estate Market
The Art of Pricing Luxury Properties
Design Trends That Will Impact the Luxury Home Market in 2023
How to Properly Qualify Buyer Prospects in Luxury Real Estate
How to Find Opportunities in a Changing Luxury Real Estate Market
Marketing Blueprint Series: Valuable Resources for Luxury Professionals with Jamie Huggins
Marketing Blueprint Series: How to Market Luxury Real Estate Listings (Part 2) with Tanya Starkel
Marketing Blueprint Series: How to Market Luxury Real Estate Listings (Part 1) with Tami Simms
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