Minisode 42 Reverse Testimonials
Reverse Testimonials as in you tried massage but you still
hurt, justify their failures not working, mention the usual roadblocks, and end
with a What If...
Minisode 42 Reverse Testimonials
Reverse Testimonials as in you tried massage but you still
hurt, justify their failures not working, mention the usual roadblocks, and end
with a What If statement.
What's
up? Episode 42 on the minisodes for a
doctor's perspective podcast, you got Dr. Justin Trosclair coming at you. Today
we're going to talk about ChiroFunnels Episode 211 problem discovery solution.
All
right, let's get in probably a short episode today. So this is the framework
when you're doing a video, you could have a problem discovering things you've
tried in the past, and then a solution to give them a schedule. All right, and
they said, and pins punching holes in the negative was that
its a permanent condition, like a reverse testimonial. So reverse
testimonial. What is that? That would be the person that says
something like, I've tried massage. That didn't work. I tried physical therapy.
I got some relief but comes back. I don't even try a cop right down the street.
And I still hurt. Yeah, yeah, yeah, I did all those things. And we set it up
that way.
Because
the crowd, you're going to be pushing this ad to be like laser-focused. So
you're going to be if you're doing low back pain, it's going to be showing to
people with low back pain, how much you discover who are having low back pain,
you can look at Men's Fitness runners, maybe you can actually target somebody
in your area that's popular, has a hospital pain clinic, at least with Google,
you can target those keywords or what they're searching city or the peanut
group, you can actually target that. So whenever they come up, you show up
first in the ad for Facebook, trying to find more things that might be of
interest to the community where they call us like low back pain or be a local
CrossFit gym, you know, something like that.
Alright,
the next piece after you have done the new try this and it didn't work is to
help them know that Hey, man, you're not alone, to help them validate their
feelings like yeah, it's not a rare exception. A lot of people have going to
say massage and haven't gotten the results that they wanted. Oh, good. I
thought I was the only one like no, no, then you got to justify their failures
a little bit. It's not your fault that these vehicles didn't work, you were
ever stressed. He just went to the wrong person, they didn't have the cutting
edge technology that you have. They don't have the techniques that you have,
you know, in your office, or you have a complicated case, you want to use three
of those to find three, be ethical, of course, be honest. And if you can use
three, it should cover most or all of the roadblocks that they would have
wanted to schedule an appointment.
Okay.
And then you want to close it with a what-if statement? What
if two weeks getting cold laser and my amazing adjustments or spinal
manipulation, get you the results that you're looking for so that you can sit
at work for four hours. So you can sit and watch your kids boring baseball
game? Because baseball is boring, not your kid. Okay, video again.
Recap:
What's the problem that they're having? What is the condition that you're
advertising for? user reverse testimonial, as in things that they probably
tried and didn't work? So you got to use your brain on that one. Make sure your
audience is laser target so that they'll say yes, when they hear those things,
justify their failures. It helps them feel validated again. And of course,
don't forget that what if statement, all right, you mean these videos, you can
do this for sales pages, and all that type of jazz.
That's
the framework before we jump in, check out www.adoctorsperspective.net/links , anything and everything you want to know about the
show is there past series that we've done, ways to give back, how to give a
review, how to share it, swag, the books, etc.
I hope
this has been helpful a little bit. Check out that episode. I didn't do it as
much service as an actual one.
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