We discussed about Product Led Growth in a couple of episodes in the past. Now in this episode, we're discussing about Product Led Onboarding with Despina Exadaktylou. Despina is a Product-Led Champion and a SaaS consultant at ReinventGrowth.
In this episode, we talked about:
- what is product led on-boarding?
- what’s the difference between normal on-boarding vs PLO?
- does it help in optimising other metrics such as activation, churn, etc?
- why should SaaS companies care about it?
- how does it affect the end user/customer?
- has any SaaS implemented it? If yes, what are the results?
- does it have a direct impact on growth?
Connect with Despina on LinkedIn - https://www.linkedin.com/in/despinaexadaktylou/
Get in-depth research about Product Led Onboarding by Despina - http://bit.ly/32m3gek
Visit ReinventGrowth's website - http://bit.ly/2JAptwM
S8E5 - Setting up a sales enablement function ft. Krati Seth, Head of Global Sales Enablement at Whatfix
S8E4 - How to start an insights practise at your org? ft. Peter Walker, Head of Insights at Carta
S8E3 - Unscripted Sessions ft. Puneet Lamba, CEO and Cofounder of Aspiro
S8E2 - Integrations as a Growth Lever ft. Jugal Anchalia, Co-founder & CEO at Cobalt
S8E1 - Impact of Customer Success on Gross & Net Retention ft. Luke Diaz, Director of Customer Success at AppZen
S7E7 - Enablement 101 ft. Phil Putnam, VP of Sales Enablement at Notified
S7E6 - How to set up your Customer Marketing framework? ft. Abby Hehemann, Director of Product Marketing at GetResponse
S7E5 - Revenue Goals for Marketing teams? ft. Ankit Chaturvedi, VP & Global Head of Marketing at RateGain
S7E4 - International Expansion ft. Semir Jahic, Global Expansion Leader at Clari
S7E3 - Why, When & How to Pivot? ft. Aditi Sinha, Co-founder of Locale.ai
S7E2 - The art of Lead Nurturing ft. Erik Newton, CMO at Hubilo
S7E1 - Marketing Funnels 101 ft. Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee)
S6E5 - Chief of Staff 101 ft. Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee
S6E4 - Security & Compliances 101 for SaaS Startups ft. Girish Redekar, Cofounder at Sprinto
S6E3 - Building a culture OS ft. Abhash Kumar, VP of Marketing at Springworks
S6E2 - Talking No-code ft. Kausambi Manjita, Founder & CEO at Mason
S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io
S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder of Factors.ai
S5E5 - Insent’s exit to ZoomInfo ft. Arjun Pillai, former Founder & CEO at Insent.ai
S5E4 - Storytelling 101 ft. Sairam Krishnan, Marketer in Residence at Accel
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