In 2018, Legal & General started discussing how to encourage their customers to reconsider what ‘retirement’ meant to them. From this, Rewirement was born – a podcast which sees Angellica Bell chatting to retirees about how they’ve been enjoying their retirement, how they prepared financially and what their expectations of retirement were.
Rewirement sets out to surprise its audience, with a strong focus on the diversity of later life experiences. Episode themes include ‘Retirement in the LGBT community’, ‘Travel adventures in retirement’, and ‘Changing career later in life'.
In this episode of Fresh Ears, Legal & General’s Head of PR & Content - Retail Retirement, Millie Hyde-Smith, and Fresh Air Senior Producer Katharine Kerr discuss the series’ shift in tone from Season 1 to 2, the different elements a presenter brings to a project, and attracting an audience who are usually less familiar with the podcast format.
See omnystudio.com/listener for privacy information.
Using Podcasting To Create Extraordinary Content with IRESS
Media 360 Mini-Series: BT's Simon White
Media 360 Mini-Series: Direct Line Group's Sam Taylor
Media 360 Mini-Series: Channel 4's Jennifer Carey
Media360 Mini-Series: Starcom's Nadine Young
Inside the Industry, Live at the Podcast Show 2023
Media360 Mini-Series: Rightmove's Matt Bushby
Media 360 Mini-Series: Sky Media's Liam Dolan
Media 360 Mini-Series: Yorkshire Tea's Dom Dwight
Media360 Mini-Series: Campaign's Gideon Spanier & Maisie McCabe
Insights from the Ad Industry, at Campaign’s Media360
Unearthing The Success Of Season 2 with Royal Botanic Gardens, Kew
Why Podcasts Are Better For Us. With Kinda Studios
Why Our Brains Are Coded For Podcasts. With Kinda Studios.
The Power of Long Form Audio. With Kinda Studios.
Cutting out the jargon, with IUCN
Useful and inspiring podcasts, with Kleinwort Hambros
Podcasting about climate change, with National Grid
Meeting the Industry at The Podcast Show
What we love about podcasts, with the Fresh Air team
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips