In a highly competitive business, standing out among competitors must be a well-executed strategy. Systel is living and breathing this approach at every interaction with their customers. VP of Sales Michelle Shepard joins to discuss the deep roots of customer service excellence at Systel and how taking care of each other is not only how they service customers, but also how they treat colleagues. This company culture drives revenue, loyalty, staff retention, job satisfaction and a reputation in the industry that just can’t be beat.
“Customer service is not a one time goal. It's a continued commitment to innovation, quality and attention to detail…We truly are an organization that really takes care of our employees and our customers,” says Michelle Shepard, VP of Sales at Systel.
Learn how the Systel culture began, how their sales team wins and their use of LinkedIn to sound the trumpets.
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About the Podcast
We've lined up for you some of the smartest movers and shakers in sales leadership to share their formulas for success and the tricks of the trade. The Field Sales Leadership Guide podcast discusses with experienced and successful sales leaders what works and what doesn't in the sales profession. Listen in as we tap into high performing sales leaders and their passion for field sales. Join us as we pull back the curtain giving you actionable insights and strategies that you can use with your sales team.
About the Sponsor
Traditional CRM aren’t designed with outside sales reps in mind. They're too cumbersome, complex and time consuming and lack mobile-friendly options. Use Map My Customers as the CRM of record or as the tip of the spear for your existing CRM. Designed specifically for outside sales reps, Map My Customers is a mobile-first platform that strategically segments accounts, provides optimized routing and mapping tools, activity logging and much more. Get a free hands-on tour at https://smarturl.it/mmc-trial.
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Founder's Story, Ep #26
How to integrate your tech stack, Ep #25
Tales from the road, Ep #24
The KPIs should match the go-to-market strategy, Ep #23
Trends in outside sales, Ep #22
How do you measure the ROI of your CRM, Ep #21
Why change? Exploring why sales orgs buy new technology, Ep #20
Data-driven Territory Management with Austin Green of Jasper Engines and Transmissions, Ep #19
7 things to look for in a CRM, Ep #18
Transforming from Lone Wolf Sales to Process-Driven Sales, with Joe Anderson, Ep #17
What CRM customer support should look like, Ep #16
How Jasper Engines and Transmissions built a measurable sales process from the ground up, Ep #15
Process beats people, Ep #14
How a crawl, walk, run approach leads to a successful CRM rollout, Ep #13
Building a sales process from the ground up with Luke Wittenbraker
Leveraging a CRM for better customer engagement at Thibaut Design – Episode 011
Building Relationships and Staying Organized as a Sales Manager with Drew Cline from CONMED – Episode 010
Partnering with Independent Reps in Medical Device Sales with Brian Schauer at Novastep - Episode 008
Account Segmentation and the Educational Sales Cycle with Robbie Lunt from Biodesix - Episode 007
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