In this episode, JT and Mary are joined by Luke Wittenbraker who discusses his experience as the son of the boss and Sales Director at Mactech.
Luke talks about his journey from marketer to salesperson to sales leader at the family business. He explains how he had to adapt to his role and the dynamics of being a young sales director in a team of older salespeople.
Luke emphasizes the importance of understanding the pain points of the sales team and developing a process that everyone can succeed at. Luke describes how he studied and documented their sales process, consolidating the different approaches into one cohesive strategy. He believes in sharing what works for one person and spreading it across the team rather than letting everyone operate in silos.
Luke also discusses his approach to earning respect and building relationships with his team. He mentions his background of working in the company during summers, which helped him gain some respect within the manufacturing organization.
We hope you enjoy listening as much as we enjoyed recording!
Follow Luke on LinkedIn: https://www.linkedin.com/in/luke-wittenbraker-2bb5368/
Send us a Text Message.
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How to integrate your tech stack, Ep #25
Tales from the road, Ep #24
The KPIs should match the go-to-market strategy, Ep #23
Trends in outside sales, Ep #22
How do you measure the ROI of your CRM, Ep #21
Why change? Exploring why sales orgs buy new technology, Ep #20
Data-driven Territory Management with Austin Green of Jasper Engines and Transmissions, Ep #19
7 things to look for in a CRM, Ep #18
Transforming from Lone Wolf Sales to Process-Driven Sales, with Joe Anderson, Ep #17
What CRM customer support should look like, Ep #16
How Jasper Engines and Transmissions built a measurable sales process from the ground up, Ep #15
Process beats people, Ep #14
How a crawl, walk, run approach leads to a successful CRM rollout, Ep #13
Leveraging a CRM for better customer engagement at Thibaut Design – Episode 011
Building Relationships and Staying Organized as a Sales Manager with Drew Cline from CONMED – Episode 010
White Glove Service as a Competitive Advantage with Michelle Shepard from Systel – Episode 009
Partnering with Independent Reps in Medical Device Sales with Brian Schauer at Novastep - Episode 008
Account Segmentation and the Educational Sales Cycle with Robbie Lunt from Biodesix - Episode 007
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