The Career Rx Podcast for Doctors
Business:Careers
What is the Elf on the Shelf? Unless you live under a rock, you’ve probably seen this toy taking the holidays by storm for years now. But what makes it a total sensation that people love (or love to hate)? And what can it teach you about how you communicate your own professional story?
Today I have the second part of a holiday themed episode for you and we're going to be continuing our talk about powerful branding lessons from the Elf on the Shelf children’s Christmas experience. The little guy uses some basic marketing fundamentals very, very well – and is a great illustration of how this can work for your personal brand too! I’ve got eight core tips for you – four in this episode, and four in last week’s episode.
In this episode of The Career Rx we’ll discuss:
These four examples from Elf on the Shelf will help you communicate who you are and what you can do, learn how feelings play a major role in marketing (authentically), and realize you may have more to offer than you think. These are simple concepts to help explain and market your ideas or services to tell your professional story the effective way.
“Success is not an overnight thing.” - Marjorie Stiegler
In this Episode:
[0:55] Check out last week’s episode (part 1 of the Holiday Edition)
[1:30] Social proof and community are key to the Elf’s success - what you can learn
[3:30] What’s your social proof? Here are some ideas.
[4:55] Anticipation - how the Elf takes holiday joy up a notch
[5:30] The emotional element of branding - 100% essential to getting the best opportunities
[7:20] It matters how others feel about working with you - communicating the experience
[8:10] Even Elf on the Shelf got rejected a few times - it’s okay!
[9:05] Laying the groundwork for that snowball effect of success
[10:10] “Influencers” - on social media, and in regular life
[11:00] Expanding your professional network and who to include
Links and Resources:
The Branding Rx 18 hours of CME, mastering digital strategies for advancing your career, building your business, and growing your professional brand
My video – Branding Lessons from the Elf on the Shelf
Episode 45 - Holiday Edition! Branding Illustrations from Elf on the Shelf (Part 1)
Episode 37 - Beyond Mentors and Sponsors: 7 Allies You Need in Your Network
Support the Show.
#122 - Four Step Formula for Giving Difficult Feedback
#121 - How to Optimize Your LinkedIn Profile
#120 - How to Find Out What People Really Think About You at Work
#119 - What's Your Personal Brand at Work (and Should You Change It)?
#118 - Continuous Certification via the National Board of Physicians and Surgeons (NBPAS)
#117 - How to Find a Nonclinical Job in Your Specialty
#116 - Answering Listener Questions
#115 - Anesthesiologist to Undergrad Anatomy Professor - with Dr. Jennifer Wortendyke
#114 - Student Loan Forgiveness for Doctors with Expert Travis Hornsby
#113 - Should You Hire a Professional Resume Writer or Service?
#112 - How to Answer the Three Hardest Interview Questions
#111 - Is LinkedIn Premium Worth It in 2023
#110 - Careers in Drug Safety with Dr. Patrick Twomey
#109 - How to Get Paid for the Work You're Doing for Free
#108 - What You Need to Know About Why You Didn't Get the Job
#107 - Leaving Clinical Medicine - What Does it Really Mean? With Dr. Debbie Bradley
#106 - How to Decline a Job Offer Without Burning Bridges
#105 - Negotiation Strategies with Dr. Linda Street
#104 - Getting a job in pharma without US license or clinical practice - with Dr. Rohan Sopariwala
#103 - What If I Regret Leaving Medicine? Discussing the Downsides of Nonclinical Jobs for Doctors
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