We kick off with the collaboration between the geriatric rock band, the Rolling Stones, and Keurig. They launched a 'Start Me Up' iced coffee maker, sadly it's already sold out. The marketing strategy behind it proves the power of unexpected partnerships and limited edition offerings.
Apple's latest reveal at the WWDC - not the Vision Pro, but their killer merch. From limited-edition tote bags to enamel pins, Apple's merch game is strong and resonates with its audience.
Starbucks' unusual merch strategy in Korea and across Asia, highlighting how popular their merchandise collections can get. Their Pantone Merchandise Collection is a testament to the power of tailored, relevant merchandise in your marketing strategy.
A great case study from Kansas City, where the "Big Slick" fundraising event used branded merchandise to raise over $180,000 for Children's Mercy Hospital. This story underlines the role merchandise can play in not just promoting an event, but also creating lasting, positive memories associated with your brand.
Watch this episode here: https://youtu.be/kafbw-pt_Rs
Catch this show every week: https://bigpromo.live/youtube
#bigpromotions #biggerfish #mybigpromo #bigpromoswag #swag #merch #promotionalproducts #podcast
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This month's promo code:
https://bigpromo.link/code
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This week's topics:
0:00 start here
0:44 The Rolling Stones x Keurig ‘Start Me Up’ Coffee Collab
https://www.billboard.com/culture/product-recommendations/the-rolling-stones-keurig-collaboration-1235343008/amp/
Those Lips: Keurig, Havas 'Start Up' Summer With Rolling Stones Tie-in 06/07/2023
https://www.mediapost.com/publications/article/386058/those-lips-keurig-havas-start-up-summer-with-r.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=130533&hashid=HkO0D_xXSc6QIej-bITodw
Rolling Stones X Keurig
https://www.keurig.com/start-me-up-plenty-of-ice#White_color?utm_source=connexity&utm_medium=shoppingfeed-ecomm&cnxclid=16861437808624233271510080302008005&utm_term=16861437808624233271510080302008005
Rolling Stones Summer Start Me Up Playlist on Spotify
https://open.spotify.com/playlist/1ULpG9c22p6YO9Y4pK2GkS?si=657cfd9b5aca4653
2:27 WWDC 2023 Conference Swag Includes Tote Bag, Drinks Bottle, Hat, and More
https://www.macrumors.com/2023/06/05/wwdc-2023-conference-swag/
#WWDC23 SWAG on Twitter
https://twitter.com/search?q=%23WWDC23%20SWAG&src=recent_search_click&f=live
4:01 Starbucks reduces product marketing, focuses on customer service
https://www.koreatimes.co.kr/www/tech/2023/02/419_346261.html
Explore bold and playful summer colors with the new STARBUCKS® + PANTONE™ merchandise collection : Starbucks Stories Asia
https://stories.starbucks.com/asia/stories/2023/starbucks-pantone/
6:27 Big Slick’s Big Merch Energy Helps Raise $3.5 Million for Children’s Mercy
https://community.commonsku.com/blog/big-slicks-big-merch-energy-helps-raise-35-million-for-childrens-mercynbsp?fbclid=IwAR2jfxjzLWWpe8rrfCK8JKMQZZ5Wzjhjo_y43IQKpwusou3ytwboVgdxK7A
Big Slick Celebrity Weekend - 2023 Recap Video - YouTube
https://www.youtube.com/watch?v=5z8Xke_x-fk
Big Slick Kansas City | June 2nd-3rd, 2023
https://bigslickkc.org/
Donate to Big Slick
https://support.childrensmercy.org/give/389969/#!/donation/checkout
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Jimmy John's Sandwich Scarf, Jollibee Pocket Tees & Moon Pie Eclipse Kit Fail
Miller High Life & Tie Bar, Movie Popcorn Buckets, Trader Joe's Craze & Dolly’s Cookware Merch
Dunkin' & Miller Lite Dominate Super Bowl Ads, Stanley Merch, Juicy x Red Robin, LV Bag
Pringles n' Caviar, South Park Snow Day, Pop Tarts Bowl, Planet Fitness
Outback Koala, White Castle Merch, & Miller Beer Holiday
Holiday Merch from KFC & Tito's, Dunkin Dog Toys, Gold Peak Golden Hour, Matilda Bay Other Merch
Dunkin Inflatable Spiders, Pepperoni Day, Bean Merch, Gigabier
Fireball Sympathy Cards, Fanatics FAIL, Hershey Crocs, Snyders Steins
Taylor Swift Movie, Oscar Mayer Hot Dog Promo, Hampton Inn Waffle Merch, Cheetos Macrame
Crocs x Pop-Tarts, Mustard Skittles, JetPuffed x Kizik, WWE x Igloo
Barbie Collabs, Yeti $400 Skillet, Natty Light x Sperry, Halo Top PintPack
Original Berf, KFC Summer, Rao's High Dollar Handbag, Nathan's Hot Dog Observations
Crocs x Taco Bell, Coors Light Bear, Raising Cane's NYC, Cholula x Uprisers
Marketing With Merch by Slurpee, Cheez-It, Barilla & Taco Bell
AI-Generated Novel, Baileys X Matcha, NBA Merch Oddity, Sonic Summer Swag
Quiksilver Eco-Friendly Merch, Cinemark Swag, IHOP Coffee, Oscar Mayer Frankmobile
Coronation Merch, Domino's Rolex Watches, Miller High Life X Planters
Nebraska's T-Shirt Cannon, Merch from Panera Bread, Sweetgreen, Starbucks, & Succession
Tito's Walktails, Chick-Fil-A Shop, McDonald's TableBags, Aubrey Plaza Wood Milk
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