In this podcast episode, a seasoned rooftop flower farmer (yes, you heard that right - she farms on rooftops) shares extensive experience in agriculture. Joanna Letz, owner of Bluma Flower Farm, discusses the transition from traditional farming to rooftop farming, the unique challenges it presents, and the logistics involved. She also talks about her business, which includes a variety of offers such as retail, direct-to-consumer sales, weddings, events, and teaching. Joanna emphasizes the importance of taking risks for personal and professional growth, even in the face of skepticism. Despite the financial challenges faced by farmers, she remains motivated to evolve her business to fulfill her desires.
This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower SchoolLeave us a voice or text message at https://podinbox.com/botanicalbrouhaha.
You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
Ep. 120: Wonder of the Woodlands with Francoise Weeks
Ep. 119: The True Value Behind Flower Shop Prices Explained
Ep. 118: How Marsha Parker's Flowers Impact Survivors
Ep. 117: Flower Farming for Profit with Lennie Larkin
Ep. 116: How Stacy K Built a Solid Flower Shop Foundation
Ep. 115: Lucy Hunter: The Evolution of a Creative Soul
Ep. 114: Audience Questions Answered: Q&A Session
Ep. 113: The Farmer & I: A Tale of Love, Flowers, and Entrepreneurship
Ep. 111: Abby Daigle's Floral Entrepreneurship Evolution
Ep. 110: Urban Flower Farm Becomes Blooming Oasis
Ep. 109: How Self-reflection Led Graeme Corbett to Business Progress
Ep. 108: The Power of Connection: Sweet Root Village Joins Circle Weddings
We're Back! A Preview of Season 7
Ep. 107: Kelsie Hayes (Popupflorist)
BB+ (Ep. 24) Yasamin Salavatian on Brand Communication
Ep. 106: Amy Dunlap (Stemz)
Ep. 105: Tina Sharpe (Living Fresh)
Ep. 104: Brittany Sarhage (Rudy's Flower Truck)
Ep. 103: Felicia Alvarez (Menagerie Farm & Flower)
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