In BB Podcast Episode 111, Abby Daigle, owner of Stems Floral Design & Event Styling in Austin, Texas shares her journey from growing up in the events industry at the venue owned by her family to starting her own floral business. She discusses her love for weddings, the services her company offers, and her business model, which includes a showroom for full-service wedding clients and important relationships with industry vendors. She also talks about her team structure, hiring process, and industry role models. And, Abby shares an interesting perspective on centerpiece mockups which she finds to be a powerful tool for building trust and excitement with her clients.
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You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
Ep. 120: Wonder of the Woodlands with Francoise Weeks
Ep. 119: The True Value Behind Flower Shop Prices Explained
Ep. 118: How Marsha Parker's Flowers Impact Survivors
Ep. 117: Flower Farming for Profit with Lennie Larkin
Ep. 116: How Stacy K Built a Solid Flower Shop Foundation
Ep. 115: Lucy Hunter: The Evolution of a Creative Soul
Ep. 114: Audience Questions Answered: Q&A Session
Ep. 113: The Farmer & I: A Tale of Love, Flowers, and Entrepreneurship
Ep. 112: The Art and Science of Rooftop Farming with Joanna Letz
Ep. 110: Urban Flower Farm Becomes Blooming Oasis
Ep. 109: How Self-reflection Led Graeme Corbett to Business Progress
Ep. 108: The Power of Connection: Sweet Root Village Joins Circle Weddings
We're Back! A Preview of Season 7
Ep. 107: Kelsie Hayes (Popupflorist)
BB+ (Ep. 24) Yasamin Salavatian on Brand Communication
Ep. 106: Amy Dunlap (Stemz)
Ep. 105: Tina Sharpe (Living Fresh)
Ep. 104: Brittany Sarhage (Rudy's Flower Truck)
Ep. 103: Felicia Alvarez (Menagerie Farm & Flower)
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