In this podcast episode, Amy and Natalie visit with flower shop owner Stacy K Ercan of Stacy K Floral in Rochester, New York. She shares about her shop expansion and business model which includes a collaborative space with a coffee counter, retail offerings, and a subscription service. Stacey K also talks about how her background working with tents, events, and trade show exhibits helps her have an edge when bidding on events in her community. She discusses employee motivation, financial strategies, and the importance of diversifying revenue streams. And finally, she reveals some of her successful marketing strategies.
This episode of the Botanical Brouhaha Podcast is brought to you by:THE FLOWER FREELANCE INTENSIVE
MARCH 18-22, 2024
A 5-day course for aspiring & experienced freelancers and floral design team members. Click here to learn more!
Leave us a voice or text message at https://fanlist.com/botanicalbrouhaha.
You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
Ep. 120: Wonder of the Woodlands with Francoise Weeks
Ep. 119: The True Value Behind Flower Shop Prices Explained
Ep. 118: How Marsha Parker's Flowers Impact Survivors
Ep. 117: Flower Farming for Profit with Lennie Larkin
Ep. 115: Lucy Hunter: The Evolution of a Creative Soul
Ep. 114: Audience Questions Answered: Q&A Session
Ep. 113: The Farmer & I: A Tale of Love, Flowers, and Entrepreneurship
Ep. 112: The Art and Science of Rooftop Farming with Joanna Letz
Ep. 111: Abby Daigle's Floral Entrepreneurship Evolution
Ep. 110: Urban Flower Farm Becomes Blooming Oasis
Ep. 109: How Self-reflection Led Graeme Corbett to Business Progress
Ep. 108: The Power of Connection: Sweet Root Village Joins Circle Weddings
We're Back! A Preview of Season 7
Ep. 107: Kelsie Hayes (Popupflorist)
BB+ (Ep. 24) Yasamin Salavatian on Brand Communication
Ep. 106: Amy Dunlap (Stemz)
Ep. 105: Tina Sharpe (Living Fresh)
Ep. 104: Brittany Sarhage (Rudy's Flower Truck)
Ep. 103: Felicia Alvarez (Menagerie Farm & Flower)
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