Behind the scenes of Concept2 with Alex Dunne

2026-02-03

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This week, John and Adam sit down with Alex Dunne from Concept2.Alex walks us through the history of Concept2, from its roots in innovative rowing oars to becoming a global gold standard in training machines found in gyms, boxes, and training centres worldwide.We explore Concept2’s ethos around product design, what inspires their approach to innovation, and how a relentless focus on performance and durability led to the development of the RowErg, BikeErg, and StrengthErg.The conversation dives i...

This week, John and Adam sit down with Alex Dunne from Concept2.

Alex walks us through the history of Concept2, from its roots in innovative rowing oars to becoming a global gold standard in training machines found in gyms, boxes, and training centres worldwide.

We explore Concept2’s ethos around product design, what inspires their approach to innovation, and how a relentless focus on performance and durability led to the development of the RowErg, BikeErg, and StrengthErg.

The conversation dives into how Concept2 continues to innovate within rowing ergs, why building products that last has always been non-negotiable, and what sets their machines apart in a crowded fitness market.

Alex also answers some questions regarding techniques on the ergs and if it is possible to game it to get some sneaky advantages.

If you've used a C2 machine, there is something for you in this week's episode.

We have an EIC offer for you. You can get a 10% discount on all of The Progrm courses or the Athlete Academy, just pop in the code EIC at the checkout to get the deal. Visit https://theprogrm.com/ and take a look at the COURSES and ACADEMY and make your pick!

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