Just One Tip from Your Podcast Performance Coach
Business:Marketing
So, the whole build it and they will come podcasting approach hasn’t quite panned out. I hate to be the one to break it to you but in a sea of podcasts, you’re going to have to put some signals out if you want to be found.
And that means marketing! It’s one of the key elements of podcasting that I focus on even though a lot of podcasters think it has nothing to do with podcasting.
I disagree. If you don’t market your podcast, you won’t have listeners. If you don’t have listeners, you’re not a podcaster. There. I said it.
And, if you are podcasting for your business, as in, to grow your authority, then you absolutely need to be marketing your podcast or you are going to get a seriously negative ROI.
The good news is that there are a lot of fun and effective ways to market your podcast.
I’ve covered a lot of them in past episodes but in this episode, I’m bringing you my top 5 marketing tips for podcasters. It’s all part of my 4-part series with my top 5 tips on marketing, performance, tech, and content for podcasters. (This is part one of four so if you haven’t subscribed yet, you better do it now so you don’t miss out on this series).
Here are my top tips for moving the needle with your podcast marketing:
These are my top tips to help you get more listeners and have your podcast serve as a marketing tool to grow your business. But let me leave you with one key thought… none of those listeners are worth snot if they are not your ideal customer.
This is why marketing works so much better when your show is properly aligned with your business. A lot of entrepreneurs skip this when they start their podcast. They’re just so dang excited to start a podcast they don’t think about what it has to do with their business or how it’s going to help them grow their business.
Is this you? Let’s talk about it. I offer a free 15 minute coaching call that will help you get some serious clarity about aligning your show and your business. Book a time now and let’s get you working in the right direction.
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got a Question? Contact me:
https://podcastperformancecoach.com/contact/
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