The Podcaster’s Guide to a Visible Voice
Education:Self-Improvement
How does branding tie into your podcast? As a podcast host, figuring out how to communicate why your episodes are worth listening to is one of your most important tasks. Downloads are nice and all, but it’s the strength of your brand—and really nailing down how you want your listener to feel—that encourages them to earmark some of their extremely valuable time for listening to your show. This is what truly sets you apart from the competition.
Dr. Brigitte Bojkowszky is a brand strategist and educator with more than 20 years of experience in her field, and she’s also a podcast host herself! She joins Mary to chat all things branding, marketing, and the audio experience. They cover everything from what the potential podcaster needs to consider before pressing record to the importance of consistency and accessibility across every iteration of your brand voice.
Discover Brigitte’s secret sauce for successful brand integration:
Links worth mentioning from the episode:
Engage with Brigitte:
Connect with Mary!
Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
Why We Need To Highlight Our Humanity In Podcasting with Erin Moon – Episode 77
Audiobook Inspiration to Master Your Microphone - EP 76
Writing For Your Podcast with Shannon Kirk - EP 75
Better Writing For Podcasting: Takeaways From Radio School - EP 74
Speak With Spirit: Stop Editing Out Your Authentic Voice - EP 72
Celebrating with Values to Nourish Your Podcast - Year End Break - EP 71
How to Use Research and Reports to Guide Your Podcast with Megan Dougherty - EP 70
Intangible Values of a Podcast: What It Means For Stats, Metrics, and Monetization - EP 69
Find Your Purpose and Impact with Podcasting with Shobna Kannusamy - EP 68
Organic Discovery for Podcasts - EP 67
Continuous Improvement as a Podcaster with Christian Klepp - EP 66
Healing Wounds: You Are Worthy of Being a Podcaster - EP 65
Share Your Story To Help Others - Summer Break - EP 64
Permission to Speak to Redefine the Sound of Power with Samara Bay - EP 63
How To Land Someone From Your Dream Guest List - EP 62
What's Stopping You from Starting a Podcast? with Kelly Geisler - EP 61
Planning, Structure, and Mindset Before You Hit Record: a Sample Workflow for Recording Your Episodes - EP 60
How to Speak with Your Body Using the Mind Body Connection with Kathryn Yarborough - EP 59
Why What You Wear Matters in Podcasting - EP 58
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