The Podcaster’s Guide to a Visible Voice
Education:Self-Improvement
How well do you know your ideal podcast listener? If you can figure out—like, really, deeply identify—the purpose of your podcast and who you’re creating it for, you’ll discover the huge impact this can have on your show’s success; it helps make every part super cohesive, from selecting your guests and topics, to reaching your ideal audience, to achieving personal growth along the way.
Multi-hyphenate entrepreneur Shobna Kannusamy has experienced all these benefits firsthand while creating her podcast, Colour Me Brave, where she amplifies the voices of women of colour through conversations that dive into their diverse experiences with identity, culture, and connection.
In this episode, Shobna explains how getting really deep into determining her show’s purpose has fostered the safe space she set out to establish for the women she speaks with, her podcast listeners, and herself. She shares her experience of building out a super tangible, relatable, and complex ideal listener and the ways this has helped her leave the fear of judgment behind to focus on authenticity and impact in her newest passion project.
Consider how your own identity and culture influence your show as we explore:
Links worth mentioning from the episode:
Engage with Shobna:
Connect with Mary!
Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
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Audiobook Inspiration to Master Your Microphone - EP 76
Writing For Your Podcast with Shannon Kirk - EP 75
Better Writing For Podcasting: Takeaways From Radio School - EP 74
Crafting a Consistent Brand Story with Brigitte Bojkowszky - EP 73
Speak With Spirit: Stop Editing Out Your Authentic Voice - EP 72
Celebrating with Values to Nourish Your Podcast - Year End Break - EP 71
How to Use Research and Reports to Guide Your Podcast with Megan Dougherty - EP 70
Intangible Values of a Podcast: What It Means For Stats, Metrics, and Monetization - EP 69
Organic Discovery for Podcasts - EP 67
Continuous Improvement as a Podcaster with Christian Klepp - EP 66
Healing Wounds: You Are Worthy of Being a Podcaster - EP 65
Share Your Story To Help Others - Summer Break - EP 64
Permission to Speak to Redefine the Sound of Power with Samara Bay - EP 63
How To Land Someone From Your Dream Guest List - EP 62
What's Stopping You from Starting a Podcast? with Kelly Geisler - EP 61
Planning, Structure, and Mindset Before You Hit Record: a Sample Workflow for Recording Your Episodes - EP 60
How to Speak with Your Body Using the Mind Body Connection with Kathryn Yarborough - EP 59
Why What You Wear Matters in Podcasting - EP 58
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