Sick of shouting into the social media void? Struggling to get real estate leads from all those posts and stories? Marketing pro Katie Lance hears you loud and clear. With over a decade of social media expertise, Katie cuts through the noise to deliver 10 concrete tips for generating real engagement. From optimizing platforms to maximizing your time, her insights will revolutionize your approach. So plug in and level up your social media game with this essential download from a true industry leader.
1. Katie Lance (katielance.com) has been in the social media world for 11 years and does 25-30 live talks per year. She has an upcoming talk at Inman Connect in New York.
2. Katie believes social media is "rented ground" so agents should focus on creating their own content strategy and building their email database.
3. Consistency is key - block time on your calendar for creating content. Find an accountability partner to help stay motivated.
4. Professional pages vs personal pages - use both on Facebook, focus more on business on Instagram. Don't rule out TikTok.
5. YouTube is great for longer form content. Be patient, it takes time to build an audience. Use AI tools like ChatGPT to help with video titles, descriptions etc.
6. Use tools like Hootsuite, Meta Business Suite and Repurpose.io to save time scheduling and repurposing content.
7. For video, your phone is the best tool. Use apps like Captions.ai for auto-generated captions and social media optimizing.
8. For engagement, grab attention quickly, use compelling captions and have a strong call to action. Engage consistently.
9. Responding to comments and DMs takes time but it's valuable for lead generation. Build authentic relationships.
10. Katie Lance is reading the book "Smart Brevity" about communicating more concisely.
Contact Katie. www.katielance.com
--- Support this podcast: https://podcasters.spotify.com/pod/show/askacoach/supportSeason 7 Episode #3. "Navigating the Rental Landscape: Insider Insights from Windermere Property Management"
Season 7 Episode #2 "Burned by Skyrocketing Home Insurance? Moreland CEO Shares Must-Know Tips"
Season 7 Episode #1. How to Get Referrals Without Asking: A Blueprint from Expert Stacey Brown Randall
Season 6 Episode #4. Navigating Change with Competence: Mastering Buyer Broker Agreements
Season 6 Episode #3. "Getting Your Home Ready to Sell with Ease: How Windermere's Ready Program Takes the Stress Out of Preparing Your Listing"
Season 6 Episode#2 "Realtor Safety: An Agent's Terrifying Attack Story & Tips to Stay Prepared"
Season 6 episode #1. "10 Ways to Turn Anxiety into Optimism - Actionable Tips from Matthew Ferrara"
Season 5 Episode #10 The Referral Goldmine - How to Maximize Referrals in Real Estate.
Season 5 Episode #9. Transform Your Relationships With These 4 Powerful Principles.
Season 5 Episode #8. Delivering 5-Star Service in Real Estate with video and much more.
Season 5 Episode #7 "Excellence in Action: How Windermere Sets the Bar for Real Estate"
Season 5 Episode #6. Show up, be giving, and be consistent, and most importantly be Iconic. With Sara Monzo
Season 5 Episode#3. Upping your game when it comes to taking care of the people who refer you.
Season 5 Episode #2 Upping your game when it comes to open houses.
Season 5 Episode #1. To create a standard operating procedure it begins with using checklists in all aspects of your real estate business.
Season 4 Episode #10. Matthew Gardner talks about the National Economic climate for Buyers and Sellers for the remainder of 2023.
Season 4 Episode #9 Why should any level of Realtor experienced or new consider coaching to help them navigate any real estate market?
Season 4 Episode #8. DEI with Windermere Real estate. The 4 pillars inside the Windermere world as it pertains to DEI.
Season 4 Episode #7. What is happening with Property Management in 2023. Are rents going up and is there equity in your investment homes?
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