1. Stacey Brown Randall is an author, speaker, and entrepreneur who focuses on referrals. She wrote the book "Getting Referrals Without Asking".
2. Referrals should happen naturally based on science and human behavior, not by directly asking others for them.
3. Referrals start with the referral source knowing someone who needs help, not with you. You are simply the solution they connect people to.
4. Creating desire and opportunity are key - you control desire by providing value, caring about others, etc. You can't fully control opportunity but you can put yourself in a better position.
5. Have genuine conversations focusing on others, listen, and follow up in a structured way. This builds trust and plants "referral seeds".
6. Thank people for specific referrals in handwritten notes. Mention the name of who they referred to picture that person.
7. Consistency over time with referral sources is critical, not just doing one-off things. It snowballs as you build trust.
8. Categorize and understand who your true referral sources are. Not just everyone in your database. Look at history.
9. Have systems and processes in place to be "referable" - repeatable professionalism. Experience matters when people refer you.
10. Stacey outlined specific strategies to unlock referrals without asking. Dive deeper through her book, podcast, website, and training.
Contact Stacey. https://www.staceybrownrandall.com/
--- Support this podcast: https://podcasters.spotify.com/pod/show/askacoach/supportSeason 7 Episode #3. "Navigating the Rental Landscape: Insider Insights from Windermere Property Management"
Season 7 Episode #2 "Burned by Skyrocketing Home Insurance? Moreland CEO Shares Must-Know Tips"
Season 6 Episode #5. The Social Media Playbook: 10 Game-Changing Tips from Marketing Pro Katie Lance
Season 6 Episode #4. Navigating Change with Competence: Mastering Buyer Broker Agreements
Season 6 Episode #3. "Getting Your Home Ready to Sell with Ease: How Windermere's Ready Program Takes the Stress Out of Preparing Your Listing"
Season 6 Episode#2 "Realtor Safety: An Agent's Terrifying Attack Story & Tips to Stay Prepared"
Season 6 episode #1. "10 Ways to Turn Anxiety into Optimism - Actionable Tips from Matthew Ferrara"
Season 5 Episode #10 The Referral Goldmine - How to Maximize Referrals in Real Estate.
Season 5 Episode #9. Transform Your Relationships With These 4 Powerful Principles.
Season 5 Episode #8. Delivering 5-Star Service in Real Estate with video and much more.
Season 5 Episode #7 "Excellence in Action: How Windermere Sets the Bar for Real Estate"
Season 5 Episode #6. Show up, be giving, and be consistent, and most importantly be Iconic. With Sara Monzo
Season 5 Episode#3. Upping your game when it comes to taking care of the people who refer you.
Season 5 Episode #2 Upping your game when it comes to open houses.
Season 5 Episode #1. To create a standard operating procedure it begins with using checklists in all aspects of your real estate business.
Season 4 Episode #10. Matthew Gardner talks about the National Economic climate for Buyers and Sellers for the remainder of 2023.
Season 4 Episode #9 Why should any level of Realtor experienced or new consider coaching to help them navigate any real estate market?
Season 4 Episode #8. DEI with Windermere Real estate. The 4 pillars inside the Windermere world as it pertains to DEI.
Season 4 Episode #7. What is happening with Property Management in 2023. Are rents going up and is there equity in your investment homes?
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