Crowdfunding and volunteer mobilization are at the heart of how non-profits function on a day-to-day basis. But how does this work in an ever-growing remote workforce? And how can this ethos transfer to the business sector and for-profit organizations?
Joining us to answer some of these questions and more is Gloria Urrea, an Assistant Professor of Operations Management in the Strategy, Entrepreneurship, and Operations Management (SEO) Department at the Leeds School of Business. Gloria studies operations of humanitarian organizations (HOs), whose mission is to alleviate human suffering and improve the quality of life of the most vulnerable population.
She joins host Amanda Kramer to discuss crowdfunding in emergency support situations, mobilizing donors without burning them out, weighing volunteer experience, and the power of transparency.
Leeds Business Insights Podcast is a production of Leeds School of Business and is produced by University FM.
EPISODE QUOTES:
Getting to know your volunteers is important
[00:10:02] When we think about volunteer management, we are thinking about people that are donating their time. It's also important to recognize their heterogeneity, how they are different, and how they may have different priorities, or how I can offer them different tasks depending on who they are.
The role of retention in volunteering
[00:17:42] Retention is also important because charities want to avoid losing knowledge and experience. Moreover, research has already shown that when volunteers gain experience with a platform, they are more willing to take over maybe monotonous tasks or other tasks that are needed to be done for the long-term sustainability of the platform.
The power of transparency
[00:08:54] There is also a lot of research showing that even revealing some sensitive information to an extent, like costs, also incentivize people, really makes customers feel more valued by the companies. And they appreciate that with more loyalty or purchasing more, one key takeaway for businesses in general and for people is the power of transparency.
SHOW LINKS:
Gloria Urrea Faculty Profile at Leeds School of Business
Gloria Urrea - Google Scholar
S3E10: Brian Higgins - Sales Is Really About Building Relationships
S3E9: Brock Weatherup - You Don’t Get Lucky If You Don’t Work Hard
S3E8: Alix Barasch - Crafting Immersive, Enjoyable Experiences
S3E7: Ethan Poskanzer - The Gender Gap in Predicting Entrepreneur Success
S3E6: Case Swenson - Define and Hone Your Expertise
S3E4: Richard Wobbekind and Brian Lewandowski - Economic Update and Forecast
S3E3: Ashish Kothari - The Science of Happiness, Inside and Outside of the Workplace
S3E2: Shaun Davies - Bank Failure Fallout
S3E1: Alexis Walsko - The Rise of the Influencer
Season 3 - Trailer
S2E10: Lawrence Williams - Consumer Behavior and The Pursuit of Meaning
S2E9: Jeff York and Brad Werner - Actionable Entrepreneurship
S2E8: Jennifer Forman - Corporate Social Responsibility
S2E7: Erick Mueller - How to Become an Entrepreneur During The Great Resignation
S2E6: Mike DelPrete - Real Estate Technology Trends and Updates
S2E5: Sloan Speck - Are You Election Ready? Talking Taxes and Midterms
S2E4: Ovunc Yilmaz - Data-Driven Ticket Pricing Strategies
S2E3: Richard Wobbekind and Brian Lewandowski - Economic Update and Forecast
S2E2: Jaclyn Hester - Giving First In Venture Capital
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Reaching your Goals
Insights@work
The Ken Coleman Show
David Goggins Motivational Speech
The Cardone Zone