Jeff York, the Leeds School of Business’ Research Director, and Brad Werner, Leeds’ Teaching Director and Instructor, host the podcast Creative Distillations, which takes academic research on entrepreneurship and turns it into actionable insights.
In this episode, Amanda asks Jeff and Brad how they meld their research with real-world experiences – and what practical insights they have to share with new entrepreneurs.
EPISODE QUOTES:
On starting with your customer
Brad Werner (13:02) “If you were to develop a company and you said, ‘Hey, I need a million dollars of investment money.’ And somebody gives you a million dollars and then you go to talk to customers and you find out they don't want it, you're out that million dollars now. Whereas if you say, ‘Hey, you know what, let me talk to some customers first and design for them.’ And you have customers telling you: ‘If you build this, we want this tomorrow.’ Now the investment money actually really does something and it's meaningful.”
On realizing that you’re going to have to pivot
Jeff York (18:58) ”It's become this catchphrase. Like, oh, sometimes you have to pivot. I think actually we should be teaching that it's not just something to do when you run into a roadblock. It's where you're actually gonna end up. It's going to happen.”
On leading with your values
Brad Werner (32:27) “Starting a business is a real lift. You end up dedicating your life to it. And so you better be willing to dedicate your life to something that you care about.”
SHOW LINKS:
Creative Distillation Research Podcast
Creative Distillation is co-hosted by Associate Professor Jeff York, our Research Director, and Instructor Brad Werner, our Teaching Director. Each episode distills academic research on entrepreneurship into actionable insights.
S3E10: Brian Higgins - Sales Is Really About Building Relationships
S3E9: Brock Weatherup - You Don’t Get Lucky If You Don’t Work Hard
S3E8: Alix Barasch - Crafting Immersive, Enjoyable Experiences
S3E7: Ethan Poskanzer - The Gender Gap in Predicting Entrepreneur Success
S3E6: Case Swenson - Define and Hone Your Expertise
S3E5: Gloria Urrea - Get To Know Your Stakeholders and Be Transparent With Them
S3E4: Richard Wobbekind and Brian Lewandowski - Economic Update and Forecast
S3E3: Ashish Kothari - The Science of Happiness, Inside and Outside of the Workplace
S3E2: Shaun Davies - Bank Failure Fallout
S3E1: Alexis Walsko - The Rise of the Influencer
Season 3 - Trailer
S2E10: Lawrence Williams - Consumer Behavior and The Pursuit of Meaning
S2E8: Jennifer Forman - Corporate Social Responsibility
S2E7: Erick Mueller - How to Become an Entrepreneur During The Great Resignation
S2E6: Mike DelPrete - Real Estate Technology Trends and Updates
S2E5: Sloan Speck - Are You Election Ready? Talking Taxes and Midterms
S2E4: Ovunc Yilmaz - Data-Driven Ticket Pricing Strategies
S2E3: Richard Wobbekind and Brian Lewandowski - Economic Update and Forecast
S2E2: Jaclyn Hester - Giving First In Venture Capital
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Reaching your Goals
Insights@work
The Ken Coleman Show
David Goggins Motivational Speech
The Cardone Zone