In 2010, Lauren Cobello (formerly Lauren Guetman) created an entire brand as “the coupon lady” after she shared her story of how she got her family out of $40,000 in debt by couponing and budgeting. By 2016, she was posting multiple times a day, wrote a few books about couponing and budgeting, and was filming family finance videos with her kids and her husband as main fixtures in her online universe.
But here’s the thing about creating a brand and a community around your personal story — sometimes that story falls apart. By 2017, Lauren and her husband split, leaving her to navigate life as a single mom of four….and back in debt again. For a while, she continued to post to keep her brand alive but felt completely inauthentic doing it. Listen in to hear how she reinvented her career and the personal finance hacks she still utilizes to keep her monthly budget in check.
Chapters:
00:00:00 - Introduction
00:05:26 - Lauren's Personal Debt Experience and Recovery
00:09:41 - Therapy and Financial Healing
00:10:34 - Strategies for Managing Money and Avoiding Impulse Spending
00:16:14 - Couponing and Meal Planning
00:21:00 - Career Transition to Media and PR
00:29:12 - Mailbag
Takeaways:
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The HerMoney with Jean Chatzky podcast is sponsored by Edelman Financial Engines. The podcast team and its host are neither employees nor clients of EFE, however, the show does receive fixed compensation and is a paid endorser and therefore has an incentive to endorse EFE and its planners. To learn more about the sponsorship, please visit PlanEFE.com/HerMoney.
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Ep 426: How Women’s Work Holds America Up
Ep 425: Does More Money = More Happiness?
Mailbag: We have $146,000 in student loan debt, how do we pay it down?
Ep 424: If Your Budget Isn't Working, Here's Why
Mother’s Day Mailbag: I just went through a divorce. How do I make sure we’re financial exes as well?
Ep 422: Media, Money, and Messy Women
Mailbag: Financial advice for the recently retired, plus resources for teaching your kids about money.
Ep 421: Redefining Success In the Winner-Take-All Economy
Mailbag: The best place to keep summer job money, plus how to keep an emergency fund.
Ep 420: What Financial Freedom Means For Millennials
An Economist Weighs In On Being A Woman
Ep 419: What Your Culture Says About The Way You Manage Money
Make the Mundane Meaningful With Mike Norton
Ep 418: The Menopause Brain with Dr. Lisa Mosconi
Budgeting For Your Closet
Ep 417: Why MLMs Love To Target Women
Mailbag: How to get out of a bad property investment and manage your finances after a raise.
Ep 416: Get What You Want With Charles Duhigg
Mailbag: I love my nonprofit job, but are they taking advantage of me?
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