Video Lengths for Facebook and Reach
Facebook loves
videos. Let’s go over why that is, video length, direct uploads, captions and
more.
Welcome back to a doctor's perspective,. Today we're go...
Video Lengths for Facebook and Reach
Facebook loves
videos. Let’s go over why that is, video length, direct uploads, captions and
more.
Welcome back to a doctor's perspective,. Today we're going
to review social media marketing is Facebook organic marketing day and I think
was Episode 347.
Well, you didn't know
your Facebook reach for your personal page, even worse business page is only
one to 6% of the people that follow you. So that's crazy low. Of course, they
want you to make money when we're evaluating what the post especially if you
talking about business stuff, and I'm guilty that link posts are the worst.
So pretty much what I've been posting forever a summary of
the podcast, a link to it with a picture, kind of one of the worst reaches that
you're going to get. videos, of course, are the best. And while I do personally
have a third of my shows, I got like a one minute teaser video. It's got
different videos within a video and it's got like a different pieces, pretty
much the same stuff that would write it's in a video format.
So like while not Facebook loves it. But then there's a
caveat I'll tell you about in a second. Sometimes just and then the said the
second best is question so just text asking an engaging question, because if
you don't get at least five words on a on the comment, it doesn't really count
just saying Yep, number five, love it. None of that really counts, it needs to
be at least five words, that means we were actually engaging in your posts. So
keep that in mind.
Videos get 73% more reach than just the photo. By the way,
if you're doing YouTube videos, pretty much this is a direct competitor, Facebook,
they just gonna shut it down, you're not gonna get any reach practically. So
you got a video that you did yourself uploaded directly to Facebook, I know you
got to upload the YouTube directly, you got to upload the Facebook correctly,
it's a pain to our stuff that sites it where you can do it for you. So I don't
know what to tell you on that one. I'm in the same boat. As you guys. I'm like,
Okay, what they said is a really good way to post videos,
especially if you can put some money to it, just put a little bit of money,
even a little bit of money, a 15 second square video, so I gotta double check
my phone square video. I don't do square pictures all day long. But square
videos and other story guessing you could probably run it through a simple program
these days on your phone or something, and they can make it square for you.
Okay, but 15 seconds square video that keeps you under the
limit so that you can advertise a lot more places like Instagram and all these
other places, you might just have the title of like, say your podcast and then
one or two points. And on those posts, I would still put a link in the body
some doozies you put in the comments.
But this lady who's an expert said put it in just put in the
body and put a little bit of budget to it. And that way even if the ad expires
that link still counts, bus or 70%. Don't listen to the sound.
So make sure these videos either sound off begin with all
those captions if there's words, a long form video, you know, we used to do a
lot longer videos now.
Three to five minutes is perfect. And even a Facebook Live
the optimum time is only three or four minutes. The only reason you'd want to
do a 20 to 30 minute episode is if you do it like every week, same day, same
time, kind of like a TV show, because then you know we're used to spending 20
to 30 minutes to watch a sitcom.
So pretty much a quick add 15 seconds. Do you wanna get a little bit longer a minute, but in reality, most of your videos need to stay between that three and four minute. Okay, that's what we got for you today. Dr Justin trosclair represent show on social media. Let's have a conversation. We just went #behindthecurtain
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