Matt Ipri knows how to effectively market a product in a new category.
Topics covered include:
Educate customers in a niche.
Work well with the analyst community.
Reap the benefits of creating a new category
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Freelancers: Avoid the Boomerang
Writing Well
How to Sell New Products
Rising to Leadership
Take Care of Your Data
Thumb Stopper Creative
Are You a Superboss?
The Transparent Seller
Offices for Humans
Going Beyond Brexit
Crisis Ready Preppers
Have No Rules
The Future of Connected Health
Lost and Founder
Voice-Centric Marketing
The Rebel's Role
Alive at Work
B2B Influencer Marketing
India and China: Market Entry
The Year in Review
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The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars