Understanding your ideal customers and how to sell to them

You've probably heard this saying before: What gets you to your first $50 million is not what’s going to get you to $100 million. In today's episode, we'll hear from leaders like Des Traynor, April Dunford, Doug Landis, Steli Efti, Sydney Sloan and more on defining your ideal customer profiles and strategies on positioning your product and selling to them.