Just One Tip from Your Podcast Performance Coach
Business:Marketing
The Top Mistakes Podcasters Make Using Music
Have you ever been at a bar or party where the music is really loud and it’s a struggle to have a conversation? It’s annoying but part of the party experience. When it’s part of a podcast experience it’s just annoying.
Music can be a really important part of your podcast. But let me be clear. Nobody, I mean nobody, showed up for the music. Unless your podcast is about music, your music should be used only as a background or to set the tone (quickly) so you can get to the good stuff.
Yes. Even when your music is awesome.
I’ve had people email me and tell me that they literally have a little dance they do to my theme music. Which is fantastic. It’s exactly what you want.
But, I’m going to go out on a limb here and say there are some people who hate my music. Luckily, they never have to sit through much of it before I get to the content they actually tuned in for.
In this episode, I cover what your music should be and what it should not be.
Your music should NOT be:
Don’t let this scare you off from using music in your podcast. Music can play an important role. It can set the mood off the top and be a bit of musical branding. I like to think that love it or hate it, when you hear those first few beats of my theme music, you know where you are and that you’re about to be served a quick podcast tip with a side of smartass.
I also recommend music to close out your podcast, kind of musical bookends, but be careful about this because it may trigger your listener to turn your show off prematurely. Don’t put any important info after your end-of-show music.
And, don’t be afraid to get creative. Use music to punctuate a point, to signify a change in topic or to reset your interview.
Episode 008 - The Reset
Episode 082 - How to Pick the Right Podcast Music.
In short, you want music but you want to manage your music. You want that music to enhance not distract.
Remember, your show is not for you, it’s for your listener. Think of them (and the fact that they may not have the same musical tastes as you) when you are carefully peppering in the tunes.
Need some help making sure your podcast is serving your listener? Book a free 15-minute coaching call with me.
https://calendly.com/timwohlberg
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
Got questions? Ask me anything at
https://podcastperformancecoach.com/contact/
210 3 Ways to Give Your Podcast a Refresh (without Pivoting)
209 How to Improve Your Podcast Interview Skills with 'Expander Questions'
208 How the Interview Podcast Model Could be Hurting You
207 Uploaded a Podcast Episode With a Mistake? Here's What to Do
206 Is a Podcast Award Nomination a Sign of Success?
205 Podcast Script Tips: How to Improve Your Delivery and Performance
204 Bored with Podcasting? Here's How to Tell if It's Time to Quit Your Podcast
203 Google Podcasts is Dead. Here's What Podcasters Need to Do to Get on YouTube Music Now
202 What's the Most Powerful Way to Start a Podcast Interview?
201 5 Ways to Pivot Your Podcast for a Better Return on Your Investment
200 What Are Successful Podcasters Doing to Win at Podcasting
199 Unlocking Podcast ROI: The Power of Dynamic Ads
198 Is Your Podcast Making Listeners Cringe? Learn to Banish Mouth Noise Now!
197 How to Tap Into the Power of Storytelling in Your Podcast
196 How to Benefit the Most from Podcast Guest Exchanges
195 Your Podcast's Critical First Impression (and How to Nail It)
194 5 Mistakes Podcasters Make with Their Microphone (and How to Fix Them)
193 5 Content Hacks So You Never Run Out of Podcast Episode Topics
192 How to Make Your Content More Relatable for Your Listener with One Simple Phrase
191 Top 5 Productivity Tips You Should be Doing Right Now with Your Podcast
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips