In this episode, I hosted Anuj Adhiya, VP of Growth at Jamber and former Director of Engagement at GrowthHackers.com to talk about growth marketing in uncertain times.
We discussed how to identify the change in user behavior and create an essential product use case for them.
How to ace value-based selling? Figuring out the current value your product gives to the customer and making a great use case out of it.
Choosing between short term wins vs long term rewards. Creating habits and hooks to build a relationship now and sell later.
All this and more insightful discussion with Anuj in this episode.
Connect with Anuj on LinkedIn - https://www.linkedin.com/in/anujadhiya/
Check out Growth Marketing for Dummies on Amazon - https://amzn.to/2VgMr32
S8E5 - Setting up a sales enablement function ft. Krati Seth, Head of Global Sales Enablement at Whatfix
S8E4 - How to start an insights practise at your org? ft. Peter Walker, Head of Insights at Carta
S8E3 - Unscripted Sessions ft. Puneet Lamba, CEO and Cofounder of Aspiro
S8E2 - Integrations as a Growth Lever ft. Jugal Anchalia, Co-founder & CEO at Cobalt
S8E1 - Impact of Customer Success on Gross & Net Retention ft. Luke Diaz, Director of Customer Success at AppZen
S7E7 - Enablement 101 ft. Phil Putnam, VP of Sales Enablement at Notified
S7E6 - How to set up your Customer Marketing framework? ft. Abby Hehemann, Director of Product Marketing at GetResponse
S7E5 - Revenue Goals for Marketing teams? ft. Ankit Chaturvedi, VP & Global Head of Marketing at RateGain
S7E4 - International Expansion ft. Semir Jahic, Global Expansion Leader at Clari
S7E3 - Why, When & How to Pivot? ft. Aditi Sinha, Co-founder of Locale.ai
S7E2 - The art of Lead Nurturing ft. Erik Newton, CMO at Hubilo
S7E1 - Marketing Funnels 101 ft. Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee)
S6E5 - Chief of Staff 101 ft. Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee
S6E4 - Security & Compliances 101 for SaaS Startups ft. Girish Redekar, Cofounder at Sprinto
S6E3 - Building a culture OS ft. Abhash Kumar, VP of Marketing at Springworks
S6E2 - Talking No-code ft. Kausambi Manjita, Founder & CEO at Mason
S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io
S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder of Factors.ai
S5E5 - Insent’s exit to ZoomInfo ft. Arjun Pillai, former Founder & CEO at Insent.ai
S5E4 - Storytelling 101 ft. Sairam Krishnan, Marketer in Residence at Accel
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