We can all agree: it’s TOO easy to dust off a box of Girl Scout cookies. So when Girl Scout cookie season rolls around, I try to avoid buying their cookies at all costs. But this season, as a savvy young Girl Scout in my neighborhood used her bag of sales tricks on me, it got me thinking about what sales tactics work and don’t work in the CPG world.
In this brief episode, you’lll hear…
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This episode is sponsored by our freebie workbook outlining 100 Buyer No’s. This workbook will walk you through prepping for any possible wholesale buyer objection and guide you in crafting a response that lets buyers know you are READY to get ON and sell OFF their shelf. It’s the perfect tool to have as you prepare for all your pitches. Find the free download here!
244. 3 Food Founder Mistakes You Might Be Making
243. How to Avoid the Most Common Food Biz Finance Pitfalls
241. How to Keep Your Cool and Adjust When SKUs Underperform
240. What Buyers Really Want from You at Trade Shows
239. Hook, Line, and Sinker: Creating Brand Names that Reel In Customers
238. Part II: Kai's Transparent Take on Building Your Biz Conscientiously
237. Kai's Transparent Take on Building Your Biz Conscientiously
236. From Hustle Mode to Healthy Growth: Pivoting, Using Your Strengths, and Saying No
235. B.T.R. Nation's Path to Tripling their Number of Retail Doors in 2 Months
234. This 30 Under 30 CEO's 3 Words for Moving Forward
233. An Introvert's Guide to Expo West & Other Industry Events
232. Ibraheem Basir of A Dozen Cousins on Not Sacrificing Values for Growth
231. Know Your Numbers, Know Your Customers: Using Data to Get Past Plateaus
230. Beyond Buzzwords: How Brands Can Start Supporting a More Equitable Industry
229. [Is It Worth It, Charlie?] Defining Business Success Beyond the Numbers
228. 3 Pitch Lessons from 30 Years of CPG Experience
227. My controversial business belief that will change YOUR 2024
226. Our 2024 CPG Forecast: The Good, The Bad, and The Surprising
225. Thriving, Not Just Surviving: Prioritizing Rest as Entrepreneurs
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