Psst, before we tell you about the episode: Food Biz Wiz is hosting Wholesale Week from Monday, June 3rd - Friday, June 7th! Wholesale Week is our 5-day FREE online workshop for food, bev, and taxable grocery brands that want a solid starting point for a smart retail strategy. With 10 minute, bite-sized lessons, it’s easy to participate. Register at the link here! Now, back to this episode!
In business, we often feel that we might have to compromise on our values to see our brands grow. But on the Food Biz Wiz podcast, we want to highlight how you can still grow your brand AND center your values. That’s why in today’s Original Recipe episode, we are excitedly revisiting our episode with Ibraheem Basir, the CEO and founder of A Dozen Cousins. A Dozen Cousins produces delicious packaged beans, rices, and sauces inspired by Black and Latino recipes from throughout the Americas.
Ibraheem shares how he continues to emphasize being a values-centered company AND growing A Dozen Cousins into a national, retail-first brand. Tune in to hear him and Alli discuss…
As Alli has mentioned, we want to connect further with you, our Food Biz Wiz listeners! We want to know: which piece of Ibraheem’s experience or wisdom inspired you the most for your brand? DM us on Instagram or on LinkedIn, which you can find linked in our full show notes. You’ll also find more information on Ibraheem, A Dozen Cousins, and all the resources mentioned linked there as well.
247. The Story Behind Alli’s Buyer Perspective
246. Alli's Important Rules of Retail
245. Should I Sell My Products in a Franchise?
244. 3 Food Founder Mistakes You Might Be Making
243. How to Avoid the Most Common Food Biz Finance Pitfalls
242. From Cookies to Cash: 3 Girl Scouts' Sales Strategies to Borrow
241. How to Keep Your Cool and Adjust When SKUs Underperform
240. What Buyers Really Want from You at Trade Shows
239. Hook, Line, and Sinker: Creating Brand Names that Reel In Customers
238. Part II: Kai's Transparent Take on Building Your Biz Conscientiously
237. Kai's Transparent Take on Building Your Biz Conscientiously
236. From Hustle Mode to Healthy Growth: Pivoting, Using Your Strengths, and Saying No
235. B.T.R. Nation's Path to Tripling their Number of Retail Doors in 2 Months
234. This 30 Under 30 CEO's 3 Words for Moving Forward
233. An Introvert's Guide to Expo West & Other Industry Events
231. Know Your Numbers, Know Your Customers: Using Data to Get Past Plateaus
230. Beyond Buzzwords: How Brands Can Start Supporting a More Equitable Industry
229. [Is It Worth It, Charlie?] Defining Business Success Beyond the Numbers
228. 3 Pitch Lessons from 30 Years of CPG Experience
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