❔"How do you find the budget for customer experience initiatives, and who owns it? And how do other companies do this?"❔
Customer experience is not just a 'nice to have,' even though that's how it's viewed in many organizations. It really is a must-have in today's competitive, digital world. Customers have more choices and more expectations than ever before. If we don't make customer experience a strategic priority and a source of competitive advantage, somebody else will. Customer is also not a one-time project or department, but sometimes that's where we have to start. In this episode, Jeannie Walters discusses building a case for investing in customer experience and thinking like a business leader. This investment will have a positive impact on the bottom line and the long-term growth of your organization. She shares a few ideas for securing a CX budget, so you can get the resources you need to succeed.
Resources Mentioned:
CX Success Statement Workbook -- bit.ly/cx-success-workbook
Experience Investigators Learning Center -- experienceinvestigators.com
Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)
CX Pulse Check - June 2024
Setting Clear and Actionable Customer Experience Goals
Sharing Feedback with Everyone
Gaining Frontline Buy-In
CX Pulse Check - April/May 2024
Elevating the Event Venue Experience
Strategically Addressing Low-Volume Customer Concerns
Customer-Facing Employees and CX Buy-In
Must-Haves for Successful CX Programs
CX Pulse Check - March 2024
Balancing Policy with Personalized Experiences
When Loyalty Programs Go Wrong
Those Needy Customers!!
CX Pulse Check - February 2024
How Much Data Is Too Much?
Navigating Customer Expectations: Strategies to Weather the Storm and Excel in CX
Right and Wrong Ways to Use AI in CX
CX Pulse Check - January 2024
How Do You Balance Innovation and Simplicity?
What Influences All Leaders To Care About Customer Experience?
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money