MarTech Podcast ™ // Marketing + Technology = Business Growth
Business:Marketing
Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. Marketing mix modeling has been around since the '60s, used primarily by larger companies with statisticians and data scientists. While the advent of individual-level tracking in the late 2010s led to its decline, marketing mix modeling is reemerging in popularity as individual-level tracking becomes more difficult to accurately measure. Today, Rohit discusses how marketing mix modeling unlocks scale and better budgeting decisions. Show Notes
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Unraveling the Legal Tech Ecosystem
AI & Data Analytics Within The Customer Journey
Defining AI Data Analytics For Marketers
Exploring The Relationship Between Creativity & Modern Content Suites
The Impact Of AI On Personalized Content Delivery
How To Align Automation And Authenticity
Why LinkedIn Is The Marketer's Social Platform
Building High-Performing Landing Pages w/out A Developer
Exploring The Resurgence Of A/B Testing
How Data Marketing Is Reshaping Omni-Channel Marketing
The Challenges Of An Omni-Channel Marketing
Using Midjourney For Eye-Popping Imagery
Meet The Humans Of MarTech
What Level Of Content Personalization Can We Expect?
Automation Vs Creativity: What Is More Important?
Avoiding AI Swirl
Is Every Company Now An Adtech Company?
Increasing Sales With Powerful Email Marketing
Building Healthy, Engageable Email Lists
Optimizing Media Buying In Privacy First Era
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