On this episode of BRAVE COMMERCE, Denise Woodward, Founder & CEO of Partake Foods, talks about growing and developing a bootstrapped business. Denise opens with the inspiring story of Partake Foods. She wanted to make a product for her daughter, who suffers from food allergies. When discussing it with her husband at the zoo one day, a stranger overheard her and told her about a local small business competition. Denise won and then left her long-term job at Coca-Cola to sell her product at local conventions, farmer’s markets, and retailers.
Growing quickly, Partake Foods is now distributed to over 9000+ retailers. Denise accredits this growth to her robust relationships with retailers, the community she’s built among her consumers, and using data to understand the product’s ROI.
When it comes to hiring, Denise mentions a book she read called The Ideal Team Player, which suggests that companies should look for talent that is “humble, hungry, and smart”. Denise elaborates on what exactly this has meant to her. She speaks further on the importance of hiring diverse teams and hiring and growing employees from underrepresented backgrounds.
This episode details Denise’s inspiring story of growing from a small business to a successful CPG brand, and gives great insight into how similar brands can grow as well.
Key Takeaways:
Hosted on Acast. See acast.com/privacy for more information.
Shifting into the Era of Intelligent Commerce from BRAVE COMMERCE Live
Sean Adams of Utz Expanding on Beloved Snack Food Brands
Dan O’Leary of J.M. Smucker on Shaping a Career out of Left Hand Turns
Ben Goodwin of OLIPOP on Balancing Flavor and Health in the Beverage Industry
Luke Kigel of Kimberly-Clark on Consumer-Centricity in the CPG Industry
Nathalie Gerschtein of L’Oréal on Glowing Forward with Leadership and Empathy
Ajay Sharma of Bayer on Strategies for Mastering the Digital Marketplace
Mir Zaman of Spectrum Brands on Lessons in Leadership
Celebrating Bravery and Brilliance in Women's Leadership
Flashback: Gabrielle Wesley of Mars Wrigley on Candy, Culture, and Commitment in Marketing
Tyson Foods’ Wendy Jean Bennett on Pioneering Retail Innovation
Eric Tarnowski of Kenvue on Navigating Change in Connected Commerce
Sarah Travis of Roundel on Revolutionizing Retail Media and Inclusive Leadership
Sanofi’s Bas van Kesteren Prescribes a Healthy Dose of eCommerce
Chobani’s CMO Thomas Ranese on Running a CPG Brand with a Tech Mindset
Analyst Andrew Lipsman Explores Retail Media in Light of Cookie Deprecation
Ari Labell of The Hain Celestial Group on Navigating the World of 'Better for You' Brands
AMOREPACIFIC’s Julien Bouzitat on Riding the Waves of Change in Beauty Marketing
Flashback: Esi Eggleston Bracey of Unilever on approaching business from a human-centric perspective
Flashback: Kate Crowley and Luke Sebire of LEGO on customer loyalty, media mix marketing, and upward funnel opportunities
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth