In this episode – available on Apple Podcasts and Google Podcasts – co-hosts Max Flight and Mary Kirby highlight Boeing's recent assembly milestone for the new 777X, which boasts unique folding wingtips. They also consider why the airframer is positioning the 777X as offering a redefined "total passenger experience". And Mary explains how suppliers are working to deliver a new generation of seats and IFE, as well as the most advanced cockpit communications of any commercial airliner in the world.
Next, Saudi Arabian low-cost carrier flyadeal recently conceptualized a marketing stunt whereby the carrier claimed that passengers could fly for less by traveling in its cargo compartments. It shared videos, pictures, and graphics on social media, and even created serious interviews and mock customer interviews. Ultimately, flyadeal revealed the truth, that passengers would not fly in cargo, as flyadeal guarantees the lowest fares in its cabins. At a time when there is a narrative around “fake news”, Max and Mary consider whether flyadeal’s campaign is on the money or off the mark, and share some interesting stats about why Saudi Arabia is ripe for disruptive marketing.
Lastly, POPEYES is having what appears to be some lighthearted fun at the fact that passengers have been pushing the envelope with the types of animals they bring on board for emotional support – from peacocks to flying squirrels. The fast food chain has launched an “Emotional Support Chicken” meal for travelers passing through Philadelphia International Airport. Is this campaign insensitive to passengers who need emotional support animals or is it simply a genius marketing campaign? Mary and Max consider both sides.
Podcast 074: Ready to fly, but has COVID reset PaxEx expectations?
Podcast 073: Building travel confidence with masks on, change fees off
Podcast 072: The future of travel in a post-pandemic world
Podcast 071: Coronavirus and MAX grounding level one-two punch
Podcast 070: Considerations as PaxEx suppliers assess MAX production pause
Podcast 069: How big data is shaping every aspect of aviation
Podcast 068: Mulling MAX re-entry as Dickson takes the helm at FAA
Podcast 067: Deciphering the messaging from Airbus and Boeing in Paris
Podcast 066: Why people and profits must be balanced in aviation
Podcast 065: Max Flight and Mary Kirby on why there is no-MAX flight
Podcast 064: A220 stretch considerations and IFE ad deliberations
Podcast 062: Will mass shootings impact travel to the United States?
Podcast 061: Breaking down the passenger wins in FAA reauthorization
Episode 060: Inflight peanuts, animals and innovations, oh my
Episode 059: Fifty-year pilot John O. Graybill on flying private safely
Episode 058: Unpacking sexism at AGM, guns in carryon, pot in transit
Episode 057: Airline content trends and new lav concepts revealed
Episode 056: Flight Chic talks trends in advance of AIX
Episode 055: AirFi CCO talks fast deployment of portable wifi boxes
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