Estate of Mind — The Art of Selling Luxury Real Estate
Business:Marketing
Where to Start with Lighting and What “Lit Correctly” and “Dim Correctly” Means:
With lighting design, Lynne always starts with the lifestyle of the client, regardless of whether she’s starting from the ground-up or retrofitting an existing home. From her experience In Florida, Lynne often sees her clients replacing burnt out bulbs with light bulbs that are less than ideal. The rendering typically falls off over time, the dimming sometimes stops working, and Lynne is brought in to correct the situation.
When a home is “lit correctly” it means that the lighting is consistent throughout the space. Color consistency is present throughout the home and dim-ability functions as it’s supposed to. A properly lit home should create ambiance and just “feel right.”
Lighting in the Real Estate Industry:
To Lynne, lighting is typically one of the last things clients look at when it involves real estate. Ideally, proper lighting placement should be decided on during the construction phase of the home, specifically during the architectural stage. This allows designers to recommend the right product for the space, design the lighting scheme based around the lifestyle of the client, and provide the client with an accurate budget of what it will cost to properly light a home in today’s world.
Why is this so important? From Lynne’s perspective, people are typically home more often at night than they are during the day, and real estate professionals often fail to familiarize themselves with the existing lighting setup. She strongly recommends viewing properties at night to get a more accurate feel for the overall aesthetic and consistency — and to determine what needs to be fixed before the house is put on the market.
Topics Covered and Questions You’ll Uncover During this Episode:
Resources Mentioned Within Episode:
Luxury Branded Residences
The Realities of Working in a Balanced Market
Navigating the Challenges of Operating in a Sellers Market
2023 Luxury Real Estate Market Review
How Lifestyle Shapes Purchase Decisions in Luxury Real Estate
From Challenge to Closing: Strategies for Hard-to-Sell Luxury Homes
Holiday Season in the Real Estate Industry: Insights and Strategies for Success
Digital Advancements in Luxury Real Estate: Past, Present, Future
Creative Ideas for Client Gift-Giving and Appreciation in Luxury Real Estate
The Importance of Networking Outside of Your Market Area for Luxury Real Estate Success
Types of Home Inspections: Key Factors for Success in Luxury Real Estate Transactions
Breaking into the Luxury Home Market: Strategies and Tips for New and Established Agents
The Importance of Luxury Outdoor Space in Today's Luxury Real Estate Market
The Art of Pricing Luxury Properties
Design Trends That Will Impact the Luxury Home Market in 2023
How to Properly Qualify Buyer Prospects in Luxury Real Estate
How to Find Opportunities in a Changing Luxury Real Estate Market
Marketing Blueprint Series: Valuable Resources for Luxury Professionals with Jamie Huggins
Marketing Blueprint Series: How to Market Luxury Real Estate Listings (Part 2) with Tanya Starkel
Marketing Blueprint Series: How to Market Luxury Real Estate Listings (Part 1) with Tami Simms
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