It was one of the great comic triumphs from the golden age of viral commercials: "The Bear," created by Paris agency BETC for the French TV network Canal+. This week on Tagline, we look at the making of the hilarious and wonderfully crafted 2011 spot, which won almost every ad award under the sun—and remains a high point of comedy advertising more than a decade later.
Amil Gargano
Ted Lasso's Origin Story
Beats by Dre | You Love Me
Volvo Trucks | The Epic Split
Visit Iceland | Welcome to the Icelandverse
Omid Farhang, Pum Lefebure, Walter Geer, Gerry Graf
Tide | It's a Tide Ad
Sandy Hook Promise | Know the Signs
Bud Light | Real Men of Genius
Dove | Real Beauty Sketches
Skittles | Blank the Rainbow
Apple | Get a Mac
Season 2 Trailer
Manuel and Patricia Oliver, Change the Ref
Ikea | Dining Room
David Kolbusz, Droga5 London
Motel 6 | We'll Leave the Light On for You
Procter & Gamble | The Talk, The Look, The Choice
Under Armour | Rule Yourself: Michael Phelps
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