SaaS Marketing Bites from Powered By Search
Business:Marketing
--
Accompanying blogpost: How to position a SaaS when there are multiple customer profiles (Plus: template for choosing the right market)
--
It’s extremely difficult to speak to everyone at once — but that’s what a lot of B2B SaaS companies try to do when they have multiple customer profiles. As a result, they create one-size-fits-all marketing that doesn’t speak to anyone.
Many companies have products with good traction that serve a well-defined industry and work for customers of all sizes.
This is a total nightmare to grow. Enterprise customers and solo businesses have radically different needs, and it’s extremely difficult to speak to everyone at once. Unfortunately, many founders jump straight to blaming their product for their lack of success, when a simple positioning shift can make the difference they need.
When we start working with a B2B SaaS company, they often have mutliple customer profiles to reach. We have a process that helps them:
Thoughtfully crafted and data-driven positioning can help make your offerings more relevant to the audiences you are trying to reach.
After listening to this episode, you’ll have a solid understanding of how to use data to identify your ideal customer and how to use positioning to achieve high growth.
===
SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.
If you enjoyed this episode, you can do the following things right away:
The 2 fold secret of SaaS headlines
Why SaaS marketing agencies have such low LTV
How to improve executive communication about your marketing work
2 ways Cognism broke landing page best practices – and why it works
How to make the most of lifecycle in SaaS
How AI unlocks hidden productivity gains in B2B SaaS
How to avoid hiring a bad SaaS marketing agency
The end (of Q1) is nigh
[Replay] How to Diagnose a Sudden Drop in Leads in B2B SaaS
How to ask better customer research questions
The “Boomerang Method” Remarketing Strategy for SaaS
[Replay] How to ask better customer research questions
The 3×10 Method: How to Improve Marketing ROI 89% Without Spending More
Why your competitors customers are your next opportunity
2 retention plays that smart marketers can make right now
How to rethink your pricing and packaging ready for 2023
6 things you should do to adapt to tough market conditions
Why you should be updating pain point messaging regularly
[Replay] How to improve SEO performance without waiting for months
[Replay] The Key to Understanding Your B2B SaaS Marketing Metrics
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield