We talk with Kathy Fish, Chief Research, Development and Innovation officer at Procter & Gamble. We learn that this 182-year-old organization—the largest branding company on the planet—adopts a startup mentality when creating new growth opportunities. Leveraging lean innovation allows P&G to deliver superior experiences and disruptive technologies. In her experience, telling stories about past innovation processes inspires organizations to take on these difficult challenges. Not only do stories shape company culture at P&G, but they drive products to success. In this episode, Kathy shares example innovation stories from two successful P&G products: Pampers Swaddlers and Always Discreet. Kathy tests out product stories with friends and family before an invention is ready for the shelves. If they wouldn’t go out and buy it, she encourages the team to go back and sharpen the story.
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Dancing with Robots with Merritt Moore, Ballerina, Physicist, and Aspiring Astronaut
Dressing the Part with Liana Chaouli of Image Therapists International Inc.
Exploring the Future of R&D with Lee Green of IRI
Brilliant Failures with Joel Schall of Henkel and Stewart Mehlman of Innovation Research Interchange
Dispelling Myths Through Science and Storytelling
Exploring the Influence of Story with Alisa Smith of Cintrifuse
Reading the Community and Collective Identity with Amanda Kranias of Blue Manatee
The Future of Women in Innovation
Confidence and Passion for Innovation with Stacy Kessler
Innovation Storytelling Inside the Box with Drew Boyd
Building Better Communities Through Small Investments
Talking Mentorship, Failure, and Passion in Innovation with Chris Caulfield of IntelyCare
Storytelling Through Animation
Spurring Economic Vibrancy Through Innovation and Ecosystem Development with Wendy Lea
Connecting Leadership and Storytelling with Ryan Hawk
Failure Narratives Lead to Innovative Solutions with Scott Collick and Lindsey Karpowich of DuPont
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