Mandy McEwen, CEO and Founder of Mod Girl Marketing and Luminetics, shares valuable insights on how to optimize your LinkedIn profile and leverage the platform for generating new business leads. Her tips and strategies focus on creating a polished and professional profile, regularly engaging with your network, showcasing your expertise through content creation, and much more.
Key Takeaways
Quote
“The number one mistake that 99% of LinkedIn users are making is their profile. Your profile needs to be optimized and amazing–it shouldn't be a glorified resume.”
Episode Timestamps
* (01:43) - Meet Mandy McEwen, CEO and Founder of Mod Girl Marketing & Luminetics
* (04:26) - The Trust Tree: Structure at UserTesting
* (08:07) - The Playbook: LinkedIn strategies for companies and individuals
* (37:48) - The Dust Up: Healthy tension and how Michelle overcomes it
* (38:50) - Quick Hits
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Links
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