How should advertisers approach a wild-child platform like Twitter? David Cohen, CEO of the Interactive Advertising Bureau – who recently spoke with Elon Musk himself on that very topic – weighs in. Also in this episode: grappling with the term “commercial surveillance,” retail media real talk and marketing in the metaverse.
Lotame’s Next Phase
Don’t Call It A Comeback
A Sandbox Skeptic
Is The Alt Video Currency Juice Worth The Squeeze?
Roblox Breaks Into Programmatic
Question Everything
Turning Signal Loss Into A Gain
A New Day For Targeting And Analytics
All Marketing Is Performance Marketing
Bloomberg Media Went Direct And Has No Regrets
The Privacy-Utility Trade-Off
From ‘Big Data’ To Business Intelligence
Unpacking ‘Performance TV’
Straight Shooting With Invisalign
Dispelling Multicultural Myths
#NoFilter With Eyeo’s New Chief Product Officer
Inside Ally Financial’s Big Bet On Generative AI
Generative AI Is Moving From Hype Into ‘Serious Mode’
AWS Wants To Be The Backbone Of Independent Ad Tech
A Healthy Dose Of Programmatic, With Doceree’s CEO
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