Today with me live on stage here in London is Deann Evans, Director of EMEA Expansion at Shopify. More and more SMEs and creators are unlocking the power of social commerce through platforms like TikTok, Instagram and Youtube, where social commerce orders grew four times in the beginning of the year. As the bridge from content to commerce gets shorter, Shopify continues to innovate and build tools for the creator economy, where new products like YouTube Shopping are making it easier for creators and brands to sell directly on YouTube. Today we speak about the exciting future of commerce. If you enjoyed the episode make sure to leave a review on Spotify or Apple Podcasts.
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